The Language of Partnerships

Partnerships Glossary

Learn the lingo to navigate the B2B world and enhance your partnerships effortlessly.

Find partnership terms by letter

Recent Terms

Noun

Expansion revenue refers to the additional revenue generated from existing customers beyond their initial purchase. This is typically achieved through upselling, cross-selling or add-on purchases. Upselling involves encouraging customers to upgrade to a higher-tier SaaS subscription with more features or capacity. Cross-selling involves offering complementary products or services to existing customers.

By focusing on expansion revenue, businesses can increase customer lifetime value and drive sustainable growth without relying solely on acquiring new customers.

Example:

By leveraging cross-selling opportunities unlocked through strategic partnerships, a SaaS company can open up expansion revenue streams.

Noun

Churn rate optimization is the process of identifying and addressing factors that contribute to customer attrition. By analyzing customer behavior, satisfaction levels and engagement metrics, businesses can pinpoint areas for improvement and implement strategies to reduce customer churn.

This includes enhancing customer experience, improving product quality, providing excellent customer support and offering personalized incentives. By effectively managing churn, companies can increase customer retention, reduce acquisition costs and drive long-term revenue growth.

Example:

Partnering with a customer experience analytics firm to refine churn rate optimization strategies and proactively address customer pain points can lead to increased customer loyalty and reduced revenue loss.

Noun

Brand advocacy is a strategic business approach that empowers customers, employees and partners to become promoters for a brand. By fostering positive relationships and providing the tools and resources to share their experiences, companies can leverage the power of word-of-mouth advocacy marketing.

Brand advocates can amplify brand messaging, generate positive online reviews and refer new customers. This can significantly impact brand awareness, reputation, and sales. By implementing effective brand advocacy programs, companies can build a loyal customer base, increase customer lifetime value, and strengthen their market position.

Example:

By partnering with tech influencers, HubSpot can leverage their brand advocacy to reach a wider audience of marketing and sales professionals and drive customer acquisition.

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