Partnerships Glossary

Expansion revenue refers to the additional revenue generated from existing customers beyond their initial purchase. This is typically achieved through upselling, cross-selling or add-on purchases. Upselling involves encouraging customers to upgrade to a higher-tier SaaS subscription with more features or capacity. Cross-selling involves offering complementary products or services to existing customers.

By focusing on expansion revenue, businesses can increase customer lifetime value and drive sustainable growth without relying solely on acquiring new customers.

Churn rate optimization is the process of identifying and addressing factors that contribute to customer attrition. By analyzing customer behavior, satisfaction levels and engagement metrics, businesses can pinpoint areas for improvement and implement strategies to reduce customer churn.

This includes enhancing customer experience, improving product quality, providing excellent customer support and offering personalized incentives. By effectively managing churn, companies can increase customer retention, reduce acquisition costs and drive long-term revenue growth.

Brand advocacy is a strategic business approach that empowers customers, employees and partners to become promoters for a brand. By fostering positive relationships and providing the tools and resources to share their experiences, companies can leverage the power of word-of-mouth advocacy marketing.

Brand advocates can amplify brand messaging, generate positive online reviews and refer new customers. This can significantly impact brand awareness, reputation, and sales. By implementing effective brand advocacy programs, companies can build a loyal customer base, increase customer lifetime value, and strengthen their market position.