The Language of Partnerships
Partnerships Glossary
Decode the buzzwords of the partnerships space.
Find partnership terms by letter
Recent Terms
Typically agencies who either send you leads or close business on your behalf. They may also run the client's program on your software and charge them for services. Also see "value added reseller"
A satisfied customer who often takes on a special role helping promote the company and their offerings to their peers.
An affiliate link is a unique link assigned to an affiliate partner by a partner program. When someone clicks on the link, that click is attributed to the affiliate partner. If the person that clicks the link later converts (for example, by purchasing the software) then that conversion is also attributed to the affiliate partner.
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Everything you need to know about partner relationship management software
Carina Rampelt
Contributing Editor, Fenwick
What's Inside:
In this article, we’ll cover the 8 main functions PRMs provide and address a bevy of FAQs from “Is partnerships software strictly necessary?” to “Can my PRM bring me more partners?”
The Path to SaaS Channel Readiness: Reseller partners
Laurella Jose
Content Strategist, PartnerStack
What's Inside:
In the 4th and final instalment of this series, we walk through how The Pinnacle Program allows you tap into two ecosystems to build one channel by making SaaS distribution more accessible.
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