Partnerships Glossary
Recent Terms
A Partner Marketing Fund (PMF) is a dedicated budget allocated by a company to support joint ventures with its partners. This fund empowers partners to execute marketing activities, such as advertising campaigns, content creation, event sponsorship and lead generation programs, that align with the company's overall marketing strategy. By providing financial resources, PMFs incentivize partners to invest in marketing efforts that drive brand awareness, generate leads and ultimately increase sales.
Effectively managing a PMF requires careful planning and execution. Companies must establish clear guidelines for fund allocation, tracking and reporting. Additionally, they should work closely with partners to develop mutually beneficial marketing plans and measure the impact of these initiatives. By optimizing the use of PMFs, companies can strengthen their partner relationships, expand their market reach and accelerate revenue growth.
The CRO announced a substantial increase to the Partner Marketing Fund, enabling the company to invest more heavily in collaborative marketing initiatives with key partners.
Partner Satisfaction Score (PSS) is a key metric used to measure the overall satisfaction of partners with a specific company or program. It evaluates various aspects of the partnership, including communication, support, profitability and overall experience. By regularly assessing PSS, companies can identify areas for improvement and optimize their partner programs to foster stronger, more productive relationships built on trust.
A high PSS indicates that partners are satisfied with their collaboration, perceive value in the partnership and are likely to continue working together. Conversely, a low PSS suggests potential issues that need to be addressed to maintain partner loyalty and drive business growth.
To calculate PSS, companies typically use surveys or questionnaires to gather feedback from partners. These surveys can include both quantitative and qualitative questions to gain a comprehensive understanding of partner satisfaction.
The CRO was ecstatic when the latest Partner Satisfaction Score survey revealed a 95% approval rating, proving that their new partnership program was a hit with even the most discerning affiliate wizards.
Demand generation is the strategic process of creating awareness, interest and desire for a company's software products or services. It involves coordinated activities such as content marketing, inbound marketing, account-based marketing, lead generation, lead nurturing and sales enablement. By effectively implementing these strategies, B2B SaaS companies can increase brand visibility, generate qualified leads and drive sustainable growth.
If you're looking for efficient ROI, your partner channel should always be significantly more efficient than traditional demand generation channels.
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