The Language of Partnerships

Partnerships Glossary

Decode the buzzwords of the partnerships space.

Find partnership terms by letter

Recent Terms

Typically agencies who either send you leads or close business on your behalf. They may also run the client's program on your software and charge them for services. Also see "value added reseller"

A satisfied customer who often takes on a special role helping promote the company and their offerings to their peers.

An affiliate link is a unique link assigned to an affiliate partner by a partner program. When someone clicks on the link, that click is attributed to the affiliate partner. If the person that clicks the link later converts (for example, by purchasing the software) then that conversion is also attributed to the affiliate partner.

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Tap into our library of the latest thought leadership, case studies, and videos to supercharge your partner program.

How partner networks accelerate your program’s success

What's Inside:
We sat down with Andrew Kim, Head of Network Growth at PartnerStack, to uncover the power of partner networks and how to harness it
 minute read

Everything you need to know about partner relationship management software

What's Inside:
In this article, we’ll cover the 8 main functions PRMs provide and address a bevy of FAQs from “Is partnerships software strictly necessary?” to “Can my PRM bring me more partners?”
 minute read

The Path to SaaS Channel Readiness: Reseller partners

What's Inside:
In the 4th and final instalment of this series, we walk through how The Pinnacle Program allows you tap into two ecosystems to build one channel by making SaaS distribution more accessible.
 minute read
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