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Typically agencies who either send you leads or close business on your behalf. They may also run the client's program on your software and charge them for services. Also see "value added reseller"
A satisfied customer who often takes on a special role helping promote the company and their offerings to their peers.
An affiliate link is a unique link assigned to an affiliate partner by a partner program. When someone clicks on the link, that click is attributed to the affiliate partner. If the person that clicks the link later converts (for example, by purchasing the software) then that conversion is also attributed to the affiliate partner.