The Language of Partnerships

Partnerships Glossary

Learn the lingo to navigate the B2B world and enhance your partnerships effortlessly.

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Recent Terms

Noun

Content Syndication (CoSy) is the practice of republishing content on third-party websites to expand its reach and generate greater visibility. By distributing articles, blog posts, infographics, guides and other content formats across relevant platforms, businesses can tap into new audiences, drive traffic back to their own website and establish thought leadership within their industry.

Effective CoSy strategies involve identifying reputable syndication partners, tailoring content to their specific audiences and tracking key metrics to measure the success of syndication efforts. This can be a valuable strategy for building brand awareness and generating leads.

Example:

In 2025, our company will explore content syndication (CoSy) more aggressively. It's a great way to get our thought leadership pieces in front of a wider audience and drive more qualified leads back to our site.

Noun

AppSec, or Application Security is the processes, tools and practices used to protect software applications from security threats and vulnerabilities.

Applications are often targeted in cyberattacks, making robust AppSec crucial for safeguarding sensitive data, maintaining business continuity and preserving customer trust. Effective AppSec involves integrating security considerations throughout the entire software development lifecycle (SDLC), from design and development to testing and deployment. This includes implementing secure coding practices, conducting regular vulnerability assessments and establishing incident response plans.

Related: Critical points of trust within your ecosystem.

Example:

Leadership was reviewing the latest audi and it looks like our AppSec posture has significantly improved since we implemented those new security protocols. This should give our partners and clients even more confidence in our platform.

Noun

A graphics processing (GPU) is a specialized processor designed for parallel processing, excelling in tasks that involve simultaneous calculations on large datasets. While initially developed to accelerate the rendering of 3D graphics, GPUs have evolved into powerful engines for a wide range of applications, including artificial intelligence, machine learning, data analytics and high-performance computing.

Example:

GPUs accelerate AI workloads, like training deep learning models, is revolutionizing how businesses leverage data and make decisions.

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