Partnerships Glossary

Sales enablement content are materials or resource that helps sales teams perform their jobs more effectively to close more deals and grow revenue. This can include things like product demos, customer case studies, presentations, email templates, sales scripts and training videos.

The primary goal of these resources are to equip salespeople with the tools and information they need to engage with prospects and win customers.

See also: Sales Enablement and Enablement Materials.

Sales Acceleration is the set of strategies and tactics that aim to speed up the sales cycle (in this case for a B2B SaaS product) and increase overall revenue for a SaaS business. This typically involves optimizing various aspects of the sales process, such as lead generation, nurturing, qualification and closing deals.

Essentially, sales acceleration is all about making the sales journey more efficient and effective for internal sales teams, partnership teams (and ecosystem partners) and prospective end customers.

Customer acquisition in B2B SaaS is the process of attracting, converting and onboarding new customers to a SaaS offering.

It involves a series of strategic marketing activities aimed at identifying potential customers, understanding their needs and persuading them to choose a specific SaaS solution.

This process typically includes market research, lead generation, sales outreach, product demonstrations and contract negotiation. In general, the customer sales cycle is longer for B2B SaaS, so there are many touchpoints along the way. Effective customer acquisition strategies require a deep understanding of the target market, a compelling value proposition and a well-executed sales and marketing process.

Related: Customer Acquisition Cost (CAC).