HOME > GLOSSARY >
A
>
Affiliate tracking

Affiliate tracking

Noun

[ah-fil-ee-it trak-ing]

Affiliate tracking is technology used to track the traffic, referrals, and/or sales that come through a specific partner. The purpose of affiliate tracking is so that a company knows which affiliates drive favorable business outcomes (in other words, attribution), and can reward these individuals accordingly. UTM links are the most common mechanism for affiliate tracking.

Affiliate tracking can also be achieved using promo codes. For example, if an influencer can offer his or her audience 10% off a 1-year software subscription with the promo code PERCY10, this allows the company to track precisely how many sales Percy drives. This then enables the company to determine which partnerships are most lucrative and invest in building these relationships and enabling them to do their best work.

Example: Through affiliate tracking, Partner Marketing Manager Lisa identified five partners who were driving 60% of PekoeCorp’s partner-sourced sales each year. She decided to send them each a gift basket of PekoeCorp swag, fancy chocolates, and red wine.

More Partnership terms beginning with
A
Affiliate partner

Noun

[ah-fill-ee-it part-nur]

Affiliate partners are partnerships that drive traffic to your properties through tracked links and earn a cut when that traffic converts. Affiliate partners are a subset of marketing partners.

An affiliate partner can be a business, an individual, or another affiliate program. Affiliate partnerships can expand your company's reach and increase revenue through increased exposure and marketing reach.

Also see: Marketing partner, affiliate link

Full definition ->
Affiliate program

An affiliate program is an organized system that enables affiliates to drive traffic to your properties through tracked links, and earn a cut when that traffic converts. Affiliates come in many different forms and they can include: influencers, content creators, publications, membership associations, and technology vendors.

Full definition ->

Fast track your growth with PartnerStack

Get a real-time walk-through of our complete partnerships platform to see how PartnerStack helps you scale up, without doubling down.