Affiliate partners are partnerships that drive traffic to your properties through tracked links and earn a cut when that traffic converts. Affiliate partners are a subset of marketing partners.
An affiliate partner can be a business, an individual, or another affiliate program. Affiliate partnerships can expand your company's reach and increase revenue through increased exposure and marketing reach.
An affiliate program is an organized system that enables affiliates to drive traffic to your properties through tracked links, and earn a cut when that traffic converts. Affiliates come in many different forms and they can include: influencers, content creators, publications, membership associations, and technology vendors.