An authorized partner is a third-party organization or entity that has entered into a formal agreement with a B2B SaaS company to resell, distribute or support their software product. This contractual arrangement grants the partner the right and responsibility to represent the SaaS provider in the market, promoting and selling their software to end customers. Authorized partners play an important role in expanding the company’s reach, accelerating sales cycles and providing localized support and services to customers in specific regions or industries.

To make sure authorized partners are equipped to effectively represent and sell their software, many B2B SaaS companies establish formal training programs leading to certified partner status. By completing the certification process, authorized partners demonstrate their expertise and commitment to delivering high-quality customer support. By working with an authorized partner, SaaS companies gain access to new markets and sales channels without having to invest in building a direct sales force. Authorized partners on the other hand gain access to a proven software product, marketing resources and ongoing support from the SaaS provider.

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