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Authorized partner

Authorized partner

Noun

An authorized partner refers to a third-party organization or entity with an official agreement to resell, distribute, or support the B2B SaaS product. This partnership is formalized through a contractual arrangement that grants the partner the authority to represent and sell the SaaS provider's software to end customers.

To designate a higher status to partners, a B2B SaaS company may have a formal training program for partners to become certified partner. This often comes through taking designated training courses that certify the partner's knowledge of their product.

Example:

As an authorized reseller partner of Paola's software, Ricardo sold and delivered the product to end customers, earning Paola additional customers and income.

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