Account mapping is an ABM (account based marketing) strategy that involves two partners combining their customer data into one central location in a partner CRM.

Account mapping scans the partner ecosystem and shines a light on the hidden connections and opportunities within it. It's like having a cheat sheet for maximizing the value of your partnerships. By finding these connections, partners can identify new revenue opportunities, accelerate sales cycles and build stronger, more strategic relationships with each other.

Account mapping can be done manually, but specialized software tools like Crossbeam can streamline the process and provide visual solutions.

An account mapping matrix is a visual summary of overlapping opportunities and potential revenue gains that can be created with an account mapping software. These specialized tools also enable filtering and segmenting accounts, tracking partnership performance and generating insights.

PartnerStack customers can easily map their accounts with a new integration between PartnerStack and Crossbeam.