Account mapping is an ABM strategy that involves amalgamating and organizing an organization's customer data with their partner's data into one central location in a partner CRM. This can be done visually, creating an account mapping matrix that displays a wealth of valuable data about your partnerships ecosystem.

Account mapping can be done using account mapping software like Crossbeam. PartnerStack customers can easily map their accounts with a new integration between PartnerStack and Crossbeam.