Find partnership terms by letter

Terms starting with

C

When a partner or campaign that is meant to help a company ends up taking away their source of traffic or leads. For example, if a partner bids on the same keywords as a company's marketing team —essentially driving up the bidding price and competing for the same finite set of leads. Ideally, you want your partners to expand your audience instead of targeting the sections of your audience that you already have access to.

Full definition ->

Typically, a certificate to acknowledge that a partner has completed product training and is now qualified to represent the company as a partner.

Full definition ->

An affiliate, reseller, vendor, or agency that partners with another organization to market and sell their products through co-marketing efforts.

Full definition ->

In a channel partnership, the vendor (PartnerStack’s customer - i.e. the company that makes the product) uses a partner to resell, manage, and/or deliver the product to end customers.

Full definition ->

A satisfied customer who vocally supports a product and helps market the product to their peers.

Full definition ->

A satisfied customer who often takes on a special role helping promote the company and their offerings to their peers.

Full definition ->

Fast track your growth with PartnerStack

Get a real-time walk-through of our complete partnerships platform to see how PartnerStack helps you scale up, without doubling down.