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Customer advocate

Customer advocate

A satisfied customer who vocally supports a product and helps market the product to their peers.

More Partnership terms beginning with
C
Customer ambassador

A satisfied customer who often takes on a special role helping promote the company and their offerings to their peers.

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Cannibalism

When a partner or campaign that is meant to help a company ends up taking away their source of traffic or leads. For example, if a partner bids on the same keywords as a company's marketing team —essentially driving up the bidding price and competing for the same finite set of leads. Ideally, you want your partners to expand your audience instead of targeting the sections of your audience that you already have access to.

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