Direct Sales Aren’t Enough: Why the Path to SaaS Growth Is Indirect
CEO and Co-founder, PartnerStack
Most SaaS businesses still build their go-to-market strategies around pulling prospects into their funnel and selling to them directly — but the fastest-growing companies have figured out that people don’t want to buy software directly from them. In this workshop, PartnerStack co-founder and CEO Bryn Jones will show you how the modern buyer's journey is shifting towards indirect channels, how partners help you reach those buyers, and how to scale indirect up into one of your largest revenue channels.
In this webinar, PartnerStack CEO Bryn Jones shares his learnings from helping over 500 SaaS companies scale, and answers questions from the audience covering every stage of the partnerships journey. Whether you're prepping for launch or managing multiple programs already, there's something here for you!
Building a revenue-focused partner program requires a deep understanding of the partners you work with and their audience. Learn how Omnisend built their partner program explicitly by empowering partners to reach their next stage of growth and how that approach translates into revenue.