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Resources

Making ecosystems and partnerships a little less daunting through the latest industry insights, thought leadership, and data-backed resources.

The Future of Co-Sell Doesn't Start in a PRM, It Starts Where Your Partners Work

ARTICLES
By
PartnerStack Team

30 AI Affiliate Programs to Join in 2025 to Maximize Revenue

ARTICLES
By
PartnerStack Team

How to Vibe-Check a Flagged Partner

ARTICLES
By
Adam Faber

8 Affiliate Marketing Tools: Streamline Your Affiliate Management

ARTICLES
By
Dustin Howes

The Best Tech Jobs for You Based on Your Zodiac Sign

ARTICLES
By
Lydia Hrycko

Revenue-Driving Partnerships in Action: Real-World Case Studies

ARTICLES
By
Sharon Miki Chan

Expert Strategies for Leveraging AI for Partnerships

ARTICLES
By
Neya Abdi

Enterprise KPIs: Metrics That Drive Success in Partnerships

ARTICLES
By
Saloni Ordia

7 Ways to Avoid Screen Fatigue and Preserve Your Productivity

ARTICLES
By
Amber Dowling

Metrics You Should Track for Your B2B Referral Program in 2025

ARTICLES
By
Ryan LeClaire

Find and Recruit Right-Fit B2B Influencers for Your SaaS Partner Program

ARTICLES
By
Tamilore Sonaike

Side Hustles Are Here to Stay — Here’s What They Are

ARTICLES
By
Lydia Hrycko
By
Amber Dowling

The Partner Attribution Problem — How to Measure Sourced vs. Influenced Revenue

ARTICLES
By
Isioma Ogwuda

How Partner Managers Are Saving Their Credibility (and Programs) With Better Reporting

ARTICLES
By
Alina Punjani

How Partners Help Enable the 6 GTM Motions You Need in 2025

ARTICLES
By
Joe Kevens

A Decade of Pancakes: Celebrating 10 Years of PartnerStack

ARTICLES
By
PartnerStack Team

Scaling Your SaaS: Manage Multiple Programs to Grow Faster

ARTICLES
By
Elizabeth Melton

The Top B2B Influencers in Partnerships to Follow in 2025

ARTICLES
By
Tamilore Sonaike

B2B vs. B2C Affiliate Marketing: Key Learnings to Drive Success

ARTICLES
By
Amber Dowling

How to Build an Affiliate Program for a High ACV Product

ARTICLES
By
Neya Abdi

B2B Influencer Marketing: Strategies for Vendors and Influencers

ARTICLES
By
Ryan LeClaire

How HubSpot and PartnerStack Are Powering Co-Sell at Scale in 2025

ARTICLES
By
Alina Punjani

The Power of Micro-Influencers in SaaS Affiliate Programs

ARTICLES
By
Saloni Ordia

The Pros and Cons of Using LinkedIn for Your GTM Strategy

ARTICLES
By
Magda Kuzminski

How a Partnerships Leader Gets on ELT Radar (and Wins Buy-in)

ARTICLES
By
Neya Abdi

How B2B Influencers Fit Into Your Partner Program Strategy

ARTICLES
By
Amber Dowling

Maximizing Co-Selling Success for Enterprise Partnerships

ARTICLES
By
Joel Lim

How to Successfully Launch a Partner Program for Mid-Market SaaS Companies

ARTICLES
By
Amber Dowling

Product Roundup: Finding Your Partners, Proving Your Results

ARTICLES
By
Alina Punjani

Quarterly Partner Spotlight: 10 Partner Opportunities for B2B SaaS in 2025

ARTICLES
By
PartnerStack Team

Key Learnings From the Women in SaaS 2025 Report and Panel

ARTICLES
By
Sharon Miki Chan

Navigating SEO in 2025: Implications for B2B Partnership Content Strategies

ARTICLES
By
Joel Lim

The Pros of Multiple Partnership Programs (And the Cons of Having Only One)

ARTICLES
By
Amber Dowling

Must-Attend Partnerships Events of Spring and Summer 2025

ARTICLES
By
Sharon Miki Chan

How App Marketplaces Help B2B Partner Ecosystems Thrive With Revenue

ARTICLES
By
Joe Kevens

The Key Partnerships Terms to Know in 2025

ARTICLES
By
Sharon Miki Chan

PartnerStack and 9 Partners Launch Exclusive Data Report for International Women's Day 2025

ARTICLES
By
Lydia Hrycko

B2B Affiliate Marketing 101: A Beginner’s Checklist

ARTICLES
By
Daniel McIntosh

5 Affiliate Program Tactics You Need to Win in 2025

ARTICLES
By
Daniel McIntosh

Partner Account Manager: What You Need to Know in 2025

ARTICLES
By
Doug Murray

Introducing the New PartnerStack Network Marketplace: Helping Partners and Vendors Connect Faster

ARTICLES
By
Melissa Stoddart

How to Set Strategic Partnership KPIs to Drive Revenue in 2025

ARTICLES
By
Saloni Ordia

Here's How to Prioritize Integration Partners in 2025

ARTICLES
By
Elizabeth Melton

How to Build an Affiliate Program Using a Background in Sales

ARTICLES
By
Amber Dowling

The Ultimate Network Listing Checklist for 2025

ARTICLES
By
Saloni Ordia

6 Marketing Metrics to Track for Your Partnerships Programs

ARTICLES
By
Tamilore Sonaike

How to Build Your Strategic Revenue Plan for 2025

ARTICLES
By
Elizabeth Melton

Perfect Your Partner Commissions and Rewards With These 7 Questions

ARTICLES
By
Riviera Lev-Aviv

Better Product Collaboration: How to Build Strong Cross-Functional Teams in 2025

ARTICLES
By
Amber Dowling

Brand Bidding: How Partnerships Impact Paid Ads

ARTICLES
By
Joel Lim

Why You Need to Understand Your Customer Journey to Run an Affiliate Program

ARTICLES
By
Tanner Braden

Why Testing and Learning is an Effective Tactic for B2B SaaS

ARTICLES
By
Renee Sylvestre-Williams

Fostering Better Cross-Team Collaboration Between Sales and Partnerships

ARTICLES
By
Tamilore Sonaike

Our Best Customer Case Studies of 2024

ARTICLES
By
Magda Kuzminski

The GTM Trends We Got Right in 2024 (Plus, the Ones to Watch for in 2025)

ARTICLES
By
PartnerStack Team

The 2024 SaaS Partnerships Awards: Celebrating Excellence in B2B SaaS Partnerships

ARTICLES
By
Alina Punjani

The CRO Checklist to Unlock Partnership Budget

ARTICLES
By
Elizabeth Melton

Cleverbridge and PartnerStack Launch CleverPartners, A Game-Changing Offering for ISVs

ARTICLES
By
Olivia Folick

How to Calculate Partner Lifetime Value to Drive Growth

ARTICLES
By
Magda Kuzminski

How to Effectively Use the Partner Discovery Tool

ARTICLES
By
Elizabeth Melton

The Key Ingredients for a Win-Win Affiliate Partnership

ARTICLES
By
Tanner Braden

6 Ways to Counter Burnout When Working in Tech

ARTICLES
By
Elizabeth Melton

What C-Suite Leaders Are Doing Right On LinkedIn (Plus, What They’re Doing Wrong)

ARTICLES
By
Magda Kuzminski

Building Ideal Partner Personas for More Profitable Partnerships

ARTICLES
By
Riviera Lev-Aviv

How to Quickly Identify and Remove Bad Customer Leads

ARTICLES
By
Tamilore Sonaike

How to Create a Commission Structure That Partners Can’t Resist

ARTICLES
By
Elizabeth Melton

Why Authentic DEI Practices in the Workplace Leads to Good Business

ARTICLES
By
Lydia Hrycko

Partnerships Jobs That Pay Over $75K in 2024

ARTICLES
By
Amber Dowling

What is Sales Velocity and How Does it Impact Your Partner Programs?

ARTICLES
By
Neya Abdi

What is Co-Selling in a Partner Ecosystem and How Can You Do It?

ARTICLES
By
Neya Abdi

Trust in the Age of AI: How Partner Content Brings Back the Human Touch to B2B

ARTICLES
By
Tawni Sattler

Quarterly Partner Spotlight: Highlighting 5 Key Partner Opportunities for B2B SaaS

ARTICLES
By
PartnerStack Team

Why Partnerships Are Key to Customer Acquisition

ARTICLES
By
Elizabeth Melton

5 Key Indicators of a High-Quality Partner Network

ARTICLES
By
Renee Sylvestre-Williams

Jobs That Are Growing With the Rise of AI

ARTICLES
By
Melissa Girimonte

INBOUND 2024: Launching Our Industry-Changing Integration With HubSpot

ARTICLES
By
Olivia Folick

The Definitive Guide to Easy Partner Payouts in B2B SaaS

ARTICLES
By
Lydia Hrycko

How B2B SaaS Companies Can Build an Agency Partner Program

ARTICLES
By
Elizabeth Melton

The Rise of Generalists in Partnership Roles

ARTICLES
By
Amber Dowling

6 Ways to Automate Partner Management With PartnerStack

ARTICLES
By
Tamilore Sonaike

Account Mapping: Your Roadmap to New Customer Acquisition

ARTICLES
By
Magda Kuzminski

Why I Started For Female Founders and Why it Matters for Partnerships in 2024

ARTICLES
By
Sarah Bundy

Partner Enablement Tips: Success Through Strategic Empowerment

ARTICLES
By
Elizabeth Melton

Navigating Risk and Trust in Partnerships in 2025

ARTICLES
By
Amber Dowling

Introducing Performance Reporting for Affiliate Programs

ARTICLES
By
PartnerStack Team

How to Ace Your Partner Marketplace Listing

ARTICLES
By
Alina Punjani

Best Courses and Certifications to Level Up Your Career in Partnerships

ARTICLES
By
Chinwoke Nnamani

Google Algorithm Updates: What the Changes Mean for Partnerships

ARTICLES
By
Joel Lim

4 Partnership Insights We Learned From Affiliate Summit East

ARTICLES
By
Kate Abram

STACK’D Connect 2024: Key Takeaways to Influence Your Partner Program Management

ARTICLES
By
Tanner Braden

10 Partnership Leaders to Follow on LinkedIn

ARTICLES
By
Magda Kuzminski

Expert Advice: Building a Defensible B2B Affiliate Program That Wins Buy-in

ARTICLES
By
Amy Scanlon

What Partnerships Can Learn From Marketing Leaders

ARTICLES
By
Amber Dowling

Going Global: 8 Key Strategies for Partnership Growth

ARTICLES
By
Eric Buck

Partnership Leader Advice: How to Grow a Successful Career in Partnerships

ARTICLES
By
Jennifer Rhima

Marketing vs. Sales: Everything You Need to Know in 2024

ARTICLES
By
Doug Murray

Ultimate Reading List 2024: The Best Partnership Stories This Year

ARTICLES
By
Chloe Tse

Top Growth Marketing Channel Tactics for Summer 2024

ARTICLES
By
Doug Murray

5 Signs You’re Ready for Co-Selling Partnerships

ARTICLES
By
Magda Kuzminski

7 Ways Partner Managers Are Redefining Partnerships in 2024

ARTICLES
By
Amber Dowling

Overcoming Revenue Pitfalls: Partnership Problems Solved

GUIDES
By
Elizabeth Melton

The B2B Buyers Guide to Partnerships Software in 2025

GUIDES
By
Elizabeth Melton
By
Chloe Tse
By
Lydia Hrycko

How to Build an Affiliate Partner Program With Integrity

GUIDES
By
Elizabeth Melton

Partnership Activations: The Essential Guide to Igniting Ecosystem Success

GUIDES
By
Elizabeth Melton

Critical Points of Trust Within Your Ecosystem

GUIDES
By
Neya Abdi
By
Lydia Hrycko
By
Chloe Tse

The Anatomy of a High-Performing Referral Program

GUIDES
By
Neya Abdi

The Ultimate Guide to Partnerships for Ecosystems in 2023

GUIDES
By
Neya Abdi

Is PRM Dead? The State of Ecosystems in 2023

GUIDES
By
Neya Abdi

Recruit Your First 100 Revenue-Generating Partners

GUIDES
By
Brad Tiller
By
Chloe Tse

Partnerships as a growth channel

GUIDES
By
PartnerStack Team

Become a T-Shaped Ecosystem Leader

GUIDES
By
Riviera Lev-Aviv

The Golden Age of Ecosystems

GUIDES
By
Riviera Lev-Aviv

Partnership Ecosystem Insights: Old and New Worlds are Colliding

GUIDES
By
Chloe Tse
By
Krystal Leung

The PartnerStack Network hosts top agency partners ready to unlock co-sell opportunities

DATA CHART
By PartnerStack Research Lab

PartnerStack has paid out nearly $25M in partner commissions worldwide in the last six months

DATA CHART
By PartnerStack Research Lab

Content types by efficiency within an influencer program

DATA CHART
By PartnerStack Research Lab

Choosing the right influencer type for your B2B partner program

DATA CHART
By PartnerStack Research Lab

The intersection of influence between B2B influencers, thought leaders and partnerships leaders

DATA CHART
By PartnerStack Research Lab

Mid-market and enterprise brands see surge in partner commissions in 2024

DATA CHART
By PartnerStack Research Lab

Mid-market and enterprise SaaS brands drive substantial Q4 GMV through PartnerStack

DATA CHART
By PartnerStack Research Lab

Partners have earned a record high in commissions through PartnerStack

DATA CHART
By PartnerStack Research Lab

PartnerStack generates predictable demand for SaaS companies through qualified customer signups

DATA CHART
By PartnerStack Research Lab

PartnerStack hits milestone 100K commission-earning partners within the network

DATA CHART
By PartnerStack Research Lab

Cloud 100 companies lean into partner-led GTM strategies more than the SaaS average

DATA CHART
By PartnerStack Research Lab

PartnerStack has paid out commissions to partners in 117 different countries around the world

DATA CHART
By PartnerStack Research Lab

Since gating the PartnerStack Network, more Marketplace partners generate commissions

DATA CHART
By PartnerStack Research Lab

PartnerStack outranks competing PRMs in usability, ease of admin and support quality

DATA CHART
By PartnerStack Research Lab

Partnership teams see faster implementation times when using PartnerStack

DATA CHART
By PartnerStack Research Lab

Most Network partners have a median time of 2 days to joining their first partnership

DATA CHART
By PartnerStack Research Lab

The top earning categories are growing in quarterly partner commissions

DATA CHART
By PartnerStack Research Lab

PartnerStack Network-approved partners are far more likely to earn a commission compared to non-Network partners

DATA CHART
By PartnerStack Research Lab

Partner-driven represents highest revenue source for top performing sales reps

DATA CHART
By PartnerStack Research Lab

Integrations safeguard revenue by reducing customer churn for B2B SaaS companies

DATA CHART
By PartnerStack Research Lab

Enterprise companies lead in partner-built integrations

DATA CHART
By PartnerStack Research Lab

Partnership teams see ROI sooner by implementing PartnerStack

DATA CHART
By PartnerStack Research Lab

Top partners earned over $21M in commissions in 2023

DATA CHART
By PartnerStack Research Lab

PartnerStack vendors with multiple partner programs see a significant increase in average monthly revenue

DATA CHART
By PartnerStack Research Lab

High performing vendors tend to offer 20-25% for commissions

DATA CHART
By PartnerStack Research Lab

Vendors in the PartnerStack Network see an increase of signups, leading to more closed deals

DATA CHART
By PartnerStack Research Lab

PartnerStack surpasses $1B of GMV on the platform in 2023

DATA CHART
By PartnerStack Research Lab

Vendors in the PartnerStack Marketplace see a significant increase in revenue over time due to increased recruitment

DATA CHART
By PartnerStack Research Lab

PartnerStack has paid out commissions to partners in more than 120+ countries around the world

DATA CHART
By PartnerStack Research Lab

Partners were active on PartnerStack as they closed out 2022

DATA CHART
By PartnerStack Research Lab

Partners have earned a record of $45M in commissions through PartnerStack

DATA CHART
By PartnerStack Research Lab

Customers are investing in higher value software

DATA CHART
By PartnerStack Research Lab

PartnerStack as a platform is able to generate volume when it comes to new customers for vendors

DATA CHART
By PartnerStack Research Lab

Record breaking GMV growth in 2022: $400M

DATA CHART
By PartnerStack Research Lab

Commerce flowing through PartnerStack is on the rise

DATA CHART
By PartnerStack Research Lab

Attract partners through competitive commissions

PARTNER PLAYBOOK
By
Joe Corcione

Use account mapping tools to identify the right opportunities

PARTNER PLAYBOOK
By
Chris Friedel

Empower partners through learning paths

PARTNER PLAYBOOK
By
Zak Pines

Recruit partners with previous experience

PARTNER PLAYBOOK
By
Jason Lilien

Start strong with automated partner onboarding

PARTNER PLAYBOOK
By
Jason Lilien

Onboarding and activating referrals for a partner program

PARTNER PLAYBOOK
By
Roy Lapin

Use PartnerStack to manage affiliate and agency programs

PARTNER PLAYBOOK
By
Jennifer Rhima

Tailor onboarding strategies to different partner tiers

PARTNER PLAYBOOK
By
Emma Sinai

Don't doubt your instincts — or your data

PARTNER PLAYBOOK
By
Jason Lilien

Recruit partners based on deal type

PARTNER PLAYBOOK
By
Nicolette Lopes
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How monday.com grew partner driven sales by 200% YoY

Dor Winter
Referral Partnership Manager
Read customer story
Watch video
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How Omnisend grew partner-attributed revenue over 200% YoY by realigning strategy — and returning to PartnerStack

Marty Bauer
Director of Sales and Partnerships
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How Fundraise Up closes deals 20% faster with a best-in-class tech stack

Salvatore Salpietro
Chief Community Officer
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online-marketplaces

How Bolt Business scaled partner-driven revenue 30% MoM

Roisin Kirk
B2B Strategic Partnerships Manager
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How Apollo.io earns 10% of revenue through their partner program

Jennifer Rhima
Director of Partnerships
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How Jungle Scout drove 30% net new annual company revenue through their affiliate program

Kieva Amante
Affiliate and Partnerships Manager
Read customer story
Watch video
cus-marketing, cus-referral
cus-full
cus-business-services

How Genesys fuels partnership growth at scale with operating efficiencies supported by PartnerStack

Stephen Procopi
Director of Global Partner Strategy and Development
Read customer story
Watch video
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cus-software

How Freshworks achieved a 300% increase in their qualified sign ups

Anitha Sridharan
Affiliate Partnerships & Growth
Read customer story
Watch video
cus-referral, cus-reseller
cus-full
cus-content-collab

How PandaDoc grew monthly recurring revenue by 47% YoY with PartnerStack

Bernardo Castañeda
Senior Manager, Affiliates and Partnerships, PandaDoc
Read customer story
Watch video
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cus-full
cus-business-services

How Vendasta drove over $1.8M in affiliate program profits in less than 2 years with PartnerStack

Kassigan Naiker
Director of Marketplace and Alliances
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Watch video
cus-marketing
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cus-business-services

How Fiverr achieved an average 20% increase YoY in commissions paid to partners

Limmor Kfiri
Manager Strategic Partnerships
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Watch video
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cus-software

How PartnerStack unlocks revenue-sharing for Glide's partner program

Brett Haralson
Head of Experts Program
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View more

Recommended Customer Stories

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cus-full
cus-software

How Fundraise Up closes deals 20% faster with a best-in-class tech stack

Salvatore Salpietro
Chief Community Officer
Read customer story
Watch video
cus-marketing, cus-referral
cus-video
cus-business-intelligence

How Apollo.io earns 10% of revenue through their partner program

Jennifer Rhima
Director of Partnerships
Read customer story
Watch video
cus-marketing
cus-full
cus-business-intelligence

How Jungle Scout drove 30% net new annual company revenue through their affiliate program

Kieva Amante
Affiliate and Partnerships Manager
Read customer story
Watch video
cus-marketing, cus-referral
cus-full
cus-business-services

How Genesys fuels partnership growth at scale with operating efficiencies supported by PartnerStack

Stephen Procopi
Director of Global Partner Strategy and Development
Read customer story
Watch video
View all customer stories
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