The SaaS Partnerships Awards celebrate the exceptional leaders and innovative partner programs shaping the future of B2B SaaS. The six award categories presented spotlight the groundbreaking achievements taking place in the world of partnerships:
- Partnerships Leader of the Year
- Up-and-Coming Partner Program
- Best Partner Experience
- Top Use of Technology
- Certified Partner of the Year
- Top Partner of the Year
With over 100 nominations and more than 1,140 votes submitted, we're excited to announce the winners of the 2024 SaaS Partnerships Awards — and highlight the key partnership strategies they plan to focus on in 2025.
Partnerships Leader of the Year
A leader in SaaS who demonstrates ambition and generosity with others in their role.
Winner: Nancy Harnett, Head of Affiliate Marketing, HubSpot
Harnett is a powerhouse in the partnerships space, driving HubSpot’s partner program with visionary leadership and relentless determination. In 2025, she plans to:
- Foster a robust partner ecosystem: Engage deeply with partners to understand their unique needs and create collaborations that drive mutual growth.
- Expand globally: Invest in new payment methods and regional partnerships aligned with local expertise.
- Optimize conversion rates: Use data-driven strategies, A/B testing and analytics to continuously refine conversion metrics.
- Reinforce pay-for-performance models: Align incentives with outcomes to ensure shared performance goals are met.
Related: PartnerStack launches an industry-changing integration with HubSpot.
Up-and-Coming Partner Program
An organization that has shown the greatest momentum since launching its partner program.
Winner: Glide
Glide’s Experts Program, led by Brett Haralson, has achieved exponential growth through visionary leadership. In 2025, Glide aims to:
- Prioritize partner needs: Actively listen and adapt to partner goals and challenges.
- Align with business objectives: Build a cohesive strategy that integrates partner success with company goals.
- Champion success: Showcase partner achievements to reinforce the program’s value.
- Foster agility: Adapt strategies based on feedback and evolving goals.
Case study: How Glide's partnerships-led revenue makes up 30% of Glide's total revenue.
Best Partner Experience
An organization that empowers its partners with education, resources and a strong end-to-end experience.
Winner: monday.com
If you’re working with monday.com, you’re in expert hands. The Authorized Referral and Affiliate Marketing teams are dedicated professionals who leave no stone unturned and are constantly innovating to make their partner tools more intuitive and user-friendly, creating the best partner experiences.
Roy Lapin, Authorized and Referral Partnerships Manager at monday.com, shares that the key strategies he’ll be leaning into for the Authorized Partners Program in 2025 are:
- Enhancing partner support: By streamlining day-to-day partners' ticket resolutions, providing seamless sales and marketing assistance and delivering smoother onboarding experiences to empower partners.
- Focused partner recruitment (IPP): They’ll be prioritizing the recruitment of the right partners to scale smart and ensure alignment with the teams and company growth goals.
- Improving the quality, visibility and accessibility of their partners' data: Visibility into data allows smarter, insight-driven strategies and decisions.
- Introducing creative initiatives: This includes alternative revenue streams for partners, including new products and programs to fuel mutual growth.
Whereas Ahouva Schwarcz, Growth Marketing Manager at monday.com, shares the key strategies she’ll be leaning into for the Marketing Partnership Group in 2025:
- Onboarding high-quality partners: Creating highly relevant traffic by providing tailored resources for a strong launch and long-term success.
- Strengthening collaboration: Enhance the performance of existing partners to achieve monday’s objectives.
- Expanding growth with top-performing partners: Providing customized rewards aligned with their performance.
- Empowering smarter decisions: Improving data quality and accessibility, enabling partners to make insight-driven choices.
Top Use of Technology
An organization that expertly uses its entire tech stack to create value through partnerships.
Winner: Aircall
Aircall’s innovative use of technology delivers a seamless, partner-focused experience. After relaunching its partner program in June this year, Aircall plans to:
- Scale partner enablement: Expand training programs, certifications and technical resources.
- Empower growth: Provide tailored co-marketing campaigns and sales playbooks for lead generation and deal acceleration.
- Simplify engagement: Introduce automation and self-service options to reduce friction.
- Build trust at scale: Develop a strategic model to foster long-term value and trust.
Certified Partner of the Year
The top PartnerStack partner in PartnerStack's very own Certified Program.
Winner: Partner Commerce
Partner Commerce stands out for its expertise in affiliate, referral and reseller partnerships. In 2025, the company’s focus will be on:
- Global expansion: Strengthen existing relationships and build new partnerships across North America, EMEA, LATAM and APAC.
- Deepening regional presence: Enhance physical and strategic presence to support partners worldwide.
The 2024 SaaS Partnerships Awards celebrate the individuals and programs pushing boundaries and setting new standards for excellence in B2B SaaS partnerships. As we look ahead to 2025, these leaders and organizations continue to inspire with their commitment to innovation, collaboration and mutual success.
Ready to scale up your partnership programs in 2025? Schedule a demo with one of our partnership experts today to learn how.
