B2B Influencer Marketing for SaaS
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B2B Influencer Marketing for SaaS in 2025

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Partner Programs

Featured Guide

B2B Influencer Marketing for SaaS in 2025

Get the guide

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Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.
Deeper Dives

Scaling Your SaaS: Manage Multiple Programs to Grow Faster

Discover how multi-program management can help scale your SaaS through drive sustainable partner program growth.
Elizabeth Melton
Contributing Writer
Features

The Top B2B Influencers in Partnerships to Follow in 2025

We’re sharing our list of the top B2B influencers shaping the partnerships landscape in 2025.
Tamilore Sonaike
Contributing Writer
How-To

How to Build an Affiliate Program for a High ACV Product

A high annual contract value often means a longer sales cycle — unless you’re attaching partners to the deal.
Neya Abdi
Contributing Writer
How-To

B2B Influencer Marketing: Strategies for Vendors and Influencers

How to build long-term relationships and a win-win-win partner strategy.
Ryan LeClaire
Contributing Writer
Features

The Power of Micro-Influencers in SaaS Affiliate Programs

SaaS brands can leverage micro-influencers in affiliate programs to boost engagement, increase conversions and create authentic brand advocacy.
Saloni Ordia
Contributing Writer
Ask an Expert

How a Partnerships Leader Gets on ELT Radar (and Wins Buy-in)

Learn to impress your executive leadership team through a thorough understanding of what they care about most.
Neya Abdi
Contributing Writer
Features

How B2B Influencers Fit Into Your Partner Program Strategy

No matter what your program looks like today, you can strengthen every motion with the addition of an always-on B2B influencer strategy.
Amber Dowling
Contributing Writer
How-To

How to Successfully Launch a Partner Program for Mid-Market SaaS Companies

Launch a high impact partner program for mid-market SaaS companies through these key steps, onboarding strategies and best practices.
Amber Dowling
Contributing Writer
Ask an Expert

Navigating SEO in 2025: Implications for B2B Partnership Content Strategies

We break down exactly how SEO is changing in 2025 and how to ensure your brand stays visible, relevant and competitive in an AI-first search landscape.
Joel Lim
Contributing Writer
Features

The Key Partnerships Terms to Know in 2025

In partnerships, we’re always refreshing our glossary and keeping current with the times.
Sharon Miki Chan
Contributing Writer
Deeper Dives

6 Marketing Metrics to Track for Your Partnerships Programs

Unpack which marketing metrics matter most for driving growth, measuring performance and optimizing collaboration.
Tamilore Sonaike
Contributing Writer
Deeper Dives

Brand Bidding: How Partnerships Impact Paid Ads

Learn the benefits of brand bidding and strategies for managing it with your affiliate partners.
Joel Lim
Contributing Writer
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