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Featured Guide
B2B Influencer Marketing for SaaS in 2025
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Partner Programs
Featured Guide
B2B Influencer Marketing for SaaS in 2025
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Features
The Power of Micro-Influencers in SaaS Affiliate Programs
SaaS brands can leverage micro-influencers in affiliate programs to boost engagement, increase conversions and create authentic brand advocacy.
Saloni Ordia
Contributing Writer
Ask an Expert
How a Partnerships Leader Gets on ELT Radar (and Wins Buy-in)
Learn to impress your executive leadership team through a thorough understanding of what they care about most.
Neya Abdi
Contributing Writer
Features
How B2B Influencers Fit Into Your Partner Program Strategy
No matter what your program looks like today, you can strengthen every motion with the addition of an always-on B2B influencer strategy.
Amber Dowling
Contributing Writer
How-To
How to Successfully Launch a Partner Program for Mid-Market SaaS Companies
Launch a high impact partner program for mid-market SaaS companies through these key steps, onboarding strategies and best practices.
Amber Dowling
Contributing Writer
Ask an Expert
Navigating SEO in 2025: Implications for B2B Partnership Content Strategies
We break down exactly how SEO is changing in 2025 and how to ensure your brand stays visible, relevant and competitive in an AI-first search landscape.
Joel Lim
Contributing Writer
Features
The Key Partnerships Terms to Know in 2025
In partnerships, we’re always refreshing our glossary and keeping current with the times.
Sharon Miki Chan
Contributing Writer
Deeper Dives
6 Marketing Metrics to Track for Your Partnerships Programs
Unpack which marketing metrics matter most for driving growth, measuring performance and optimizing collaboration.
Tamilore Sonaike
Contributing Writer
Deeper Dives
Brand Bidding: How Partnerships Impact Paid Ads
Learn the benefits of brand bidding and strategies for managing it with your affiliate partners.
Joel Lim
Contributing Writer
Ask an Expert
Why You Need to Understand Your Customer Journey to Run an Affiliate Program
By putting customers first, your partner program becomes laser-focused on solving real customer pain points and will deliver more consistent results.
Tanner Braden
Contributing Writer
PartnerStack News
Quarterly Partner Spotlight: 10 Partner Opportunities for B2B SaaS in 2025
We’ve rounded up some of the top partners — with details on why they're our picks — for B2B SaaS brands to start working with this year.
PartnerStack Team
Staff
PartnerStack News
Our Best Customer Case Studies of 2024
Rounding up the top PartnerStack customer stories from the year.
Magda Kuzminski
Contributing Writer
PartnerStack News
20 AI Affiliate Programs to Join in 2025 to Maximize Revenue
We're highlighting the top revenue opportunities for partners to join AI affiliate programs in 2025.
PartnerStack Team
Staff
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