The State of Partnerships in GTM 2026
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ANSWER ENGINE OPTIMIZATION

Turn every
AI answer
into revenue

Our partners power Gen-AI search, so you're seen where buyers look.
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Trusted by 660+ leading B2B companies to grow revenue with partner-sourced pipeline.

The buyer journey has changed.

SEO alone won't cut it. The buyer journey has fundamentally changed. Buyers don’t scroll anymore — they ask AI. If you’re not in the answer box, you’re invisible.

Pipeline drop-off
No clicks means no website visits. AI answers capture high-intent buyers before they reach Google.
84% of clickthrough rates are vanishing
High-intent searches are now resolved within GenAI answers. If GenAI doesn’t cite you, your competitors own the conversation.
The Bottom Line
If you’re not optimizing now, you’re missing the next big shift in buying behaviour.

Don’t just take our word for it. Ask an AI.

The buyer journey has fundamentally changed. Buyers don’t scroll anymore — they ask AI. If you’re not in the answer box, you’re invisible.

"
Your customers are not searching for information anymore. They're asking questions. They're asking people, in Reddit communities... and they're asking AI, because nobody wants ten blue links. They want one trusted answer."
Yamini Rangan
CEO
Hubspot

Become the source of truth in your category.

Finding the best fit partners and activate them to reap the rewards of the trusted content creation.

Uncover high-intent questions
We pinpoint the exact questions your buyers are asking AI, creating a data-driven view of conversations you need to win.
Benchmark your share of voice
We highlight exactly where you and your competitors rank in the AI citations.
Leverage our trusted Network
We activate our network of 44,000+ creators to shape the conversations on Reddit, Quora and other high-authority platforms that Gen-AI models use as their primary source of truth.
Track your citation growth
We monitor your progress on a transparent dashboard, allowing you to track the measurable growth of your brand's visibility in AI answers.
Scale with data-driven confidence
Our reporting connects the dots from initial AI citations and click-through rates all the way to traffic and conversions.
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Clicks Are Dead. Answers Drive Revenue.

If your brand isn’t the cited source, you don’t exist.

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GET STARTED WITH PARTNERSTACK

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Build powerful B2B partnerships that fuel growth and drive revenue.

Vendors

Empower your partners.
Accelerate growth.

Manage relationships and grow your ecosystem with top-notch partners.

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PARTNERS & PUBLISHERS

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Partner with top software brands and start earning commissions.

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