Partnerships articles

In part 3 of this series, we cover what makes referral partners different from affiliates, and why the leads they drive are so valuable.

Set and hit the right partnerships goals while helping your entire company see the value of partnerships with OKRs. Get started with the tips + free template inside!

Get the highlights from our recent Ask Me Anything session with PartnerStack's CEO, with insights on every stage of partnerships growth.

Programs that don’t educate partners don’t succeed. Learn what effective partner education looks like, from email onboarding to learning management systems.

In part 2 of this series, we cover the fundamentals of affiliate partners and why every SaaS company should have an affiliate program.

Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.

What does it take to recruit and retain the very best affiliate partners? Get tips straight from a top-performing partner on how to drive more affiliate revenue.

In this guide, we teach you how to clearly define your partner personas so you can recruit the right partners and empower them to sell.

What are the key performance indicators (KPIs) that indicate a healthy partner program, and how do you track and optimize them? Get the answers inside.

Want to see more signups and sales from your new partners? Empower them with onboarding! Build your own 30-day onboarding plan with the examples inside.

PartnerStack CEO Bryn Jones explains what the Series B funding round means for the company, its customers and partners, and the entire SaaS industry.

Many companies rush to start recruiting partners, only to find they don't drive revenue. Avoid these common missteps and ensure your program makes an impact.

Learn how technology partnerships can attract more integrations with your product and become a major source of leads, referrals and revenue.

A steady flow of new partners is necessary for any program to scale. Learn to create compelling rewards, launch your program landing page, and get in front of partners.

While a successful partner program can be run by a single person, launching one takes a team. Build a game plan to win the buy-in you need from your company.

Don’t wait until you’re desperate for revenue to launch your partnerships channel. If you don’t start recruiting your ideal would-be partners, your competitors will.

Most SaaS companies should get started with partnerships as soon as possible. These 5 questions let you know if you're ready to launch a partner program.