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Partnerships articles

Browse through inspirational data-driven articles to support your B2B SaaS knowledge and help perfect your go-to-market strategy.

Everything That You Need to Know About the PartnerStack Network in 2023

The PartnerStack Network is the world’s largest B2B network, home to over 300 of the world’s leading SaaS partner programs and 80,000 active B2B partners.
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The Anatomy of a High-Performing Referral Program

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How Co-Marketing Strategies Can Build Trust and Win You That Deal

We're diving into effective partner co-marketing strategies and best practices to maximize brand exposure and customer engagement within your network.
Olivia Folick
Contributing Writer

Over $1B in Partner-Sourced Revenue Driven Through PartnerStack's Partner Ecosystem

Solidifying PartnerStack as the only platform and network that drives demand — and real revenue for SaaS Companies worldwide.
Chloe Tse
Editor-in-Chief

What Are Marketing Development Funds (MDFs) and How Can You Allocate Them?

Best practices for your program funds.
Lydia Hrycko
Managing Editor

4 Revenue-Focused Goals Following Partner Activation

A partnerships expert shares money-driving partner activation goals that will grow joint revenue.
Amber Dowling
Contributing Writer

10 Skills Any Partnerships Manager Should Have to Succeed

Look for these essential skills when you’re hiring a partner manager.
Amber Dowling
Contributing Writer

B2C Affiliate Marketing: How to Unlock Profitable Partnerships

We’re sharing success stories of B2C companies leveraging affiliates to reach and engage more customers.
Madga Kuzminski
Contributing Writer

Here's How to Prioritize Integration Partners in 2023

Punch above your weight to land and engage new integration partners to your ecosystems business.
Elizabeth Melton
Contributing Writer

How New Tech Will Impact Affiliate Marketing

Explore the intersection of AI and affiliate marketing and how artificial intelligence is transforming the landscape of performance-based partnerships.
Renee Sylvestre-Williams
Contributing Writer

7 Ways Partner Managers Are Redefining Partnerships in 2023

Partnerships are changing — these essential best practices allow partner managers to continue to excel and evolve.
Amber Dowling
Contributing Writer

4 Ways Partners Closed Deals Faster Through Partnerships

Learn how to seal the B2B partnership deal and fuel business growth from the best.
Renee Sylvestre-Williams
Contributing Writer

Affiliate Summit East 2023: Our Key Learnings for Driving Affiliate Partnership Growth

Here's what we learned at the two day event in New York.
Kate Abram
Contributing Writer

How to Pitch to a CMO: Building a Compelling SaaS Business Case

No-nonsense advice from PartnerStack's CMO on how to create a persuasive business case.
Renee Sylvestre-Williams
Contributing Writer

Jobs That Are Growing With the Rise of AI

Explore the future of AI employment by exploring the opportunities that are driving demand.
Melissa Girimonte
Contributing Writer

Top Growth Channel Tactics for Summer 2023

Is your business employing these smart marketing strategies to bolster growth?
Doug Murray
Contributing Writer

Bets That SaaS Companies Should Be Taking in 2023

Because in this economy, you need to take risks to safeguard your business.
Neya Abdi
Contributing Writer

6 Things Partner Managers Look for Before Closing a Deal

Forge more successful partnership deals by ensuring that you’re activating on these strategies.
Renee Sylvestre-Williams
Contributing Writer
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