Partnerships articles

Browse through articles and case studies for inspiration and tips
to perfecting your partnerships strategy, brought to you by the world’s top partnerships leaders.

The Path to SaaS Channel Readiness, Part 3: Referral partners

What's Inside:
In part 3 of this series, we cover what makes referral partners different from affiliates, and why the leads they drive are so valuable.
10
 minute read

OKRs for partnerships: how they create alignment, transparency and impact

What's Inside:
Set and hit the right partnerships goals while helping your entire company see the value of partnerships with OKRs. Get started with the tips + free template inside!
7
 minute read

From starting up to scaling up: An unfiltered AMA with PartnerStack’s CEO

What's Inside:
Get the highlights from our recent Ask Me Anything session with PartnerStack's CEO, with insights on every stage of partnerships growth.
10
 minute read

Why partner education can make or break your partner program

What's Inside:
Programs that don’t educate partners don’t succeed. Learn what effective partner education looks like, from email onboarding to learning management systems.
5
 minute read

The Path to SaaS Channel Readiness, Part 2: Affiliate partners

What's Inside:
In part 2 of this series, we cover the fundamentals of affiliate partners and why every SaaS company should have an affiliate program.
8
 minute read

The Path to SaaS Channel Readiness: Scaling the partnerships pyramid

What's Inside:
Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.
6
 minute read

How to keep top-performing affiliates engaged — and how to push them away

What's Inside:
What does it take to recruit and retain the very best affiliate partners? Get tips straight from a top-performing partner on how to drive more affiliate revenue.
9
 minute read

Your guide to building partner personas (for more profitable partnerships)

What's Inside:
In this guide, we teach you how to clearly define your partner personas so you can recruit the right partners and empower them to sell.
13
 minute read

Partner program KPIs: the metrics you should measure and optimize

What's Inside:
What are the key performance indicators (KPIs) that indicate a healthy partner program, and how do you track and optimize them? Get the answers inside.
9
 minute read

What great partner onboarding looks like (with examples!)

What's Inside:
Want to see more signups and sales from your new partners? Empower them with onboarding! Build your own 30-day onboarding plan with the examples inside.
10
 minute read

PartnerStack raises $29 million to power the future of partnerships

What's Inside:
PartnerStack CEO Bryn Jones explains what the Series B funding round means for the company, its customers and partners, and the entire SaaS industry.
8
 minute read

Avoid the most common partner program launch mistakes

What's Inside:
Many companies rush to start recruiting partners, only to find they don't drive revenue. Avoid these common missteps and ensure your program makes an impact.
9
 minute read

Why you should start a technology partner program

What's Inside:
Learn how technology partnerships can attract more integrations with your product and become a major source of leads, referrals and revenue.
8
 minute read

How to promote your program and recruit the right partners

What's Inside:
A steady flow of new partners is necessary for any program to scale. Learn to create compelling rewards, launch your program landing page, and get in front of partners.
13
 minute read

Win internal trust and buy-in for your partner program

What's Inside:
While a successful partner program can be run by a single person, launching one takes a team. Build a game plan to win the buy-in you need from your company.
10
 minute read

When’s the right time to launch your partner program? Now

What's Inside:
Don’t wait until you’re desperate for revenue to launch your partnerships channel. If you don’t start recruiting your ideal would-be partners, your competitors will.
7
 minute read

5 questions to answer before launching your partner program

What's Inside:
Most SaaS companies should get started with partnerships as soon as possible. These 5 questions let you know if you're ready to launch a partner program.
6
 minute read

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