Partnerships articles

We rounded up five top industry experts to share what they’re doing to elevate the world of partnerships in B2B SaaS.

To best set you, your channel, and your partners up for success, we are highlighting the dos and don’ts of channel partnership management.

We’ve rounded up our top picks for the best B2B software in the market for 2022, broken down by category.

Affiliates need to know how to evaluate a potential partner program before joining it, and that includes spotting the red flags.

Measurable ways automation can benefit your business.

How they got their start and what keeps them interested.

Is your business employing these tips, tricks, and trends yet?

Capitalizing on partnerships just got easier.

Here’s how bringing your whole self to work can change the workplace game.

From questions to ask to what you need to get started, we provide a clear checklist for ideal partnerships in B2B SaaS.

Let’s talk side hustles for those who work in tech and beyond.

Take this interactive quiz to find out how much you actually know partnerships in B2B SaaS.

Do you actually know the difference between the two?

Key takeaways from a week of everything channel partnerships in sunny Miami.

We sat down with Andrew Kim, Head of Network Growth at PartnerStack, to uncover the power of partner networks and how to harness them.

In this article, we’ll cover the 8 main functions PRMs provide and address a bevy of FAQs from “Is partnerships software strictly necessary?” to “Can my PRM bring me more partners?”

In the 4th and final instalment of this series, we walk through how The Pinnacle Program allows you tap into two ecosystems to build one channel by making SaaS distribution more accessible.

More than ever, today’s B2B buyers are looking to review sites, marketplaces, agencies, and resellers to help them decide what software to buy. How do you reach them? The secret is partnerships. 

Different look, same vision: to change the way the world sells software. Come check out why we refreshed our brand.

A better partner experience makes for more engaged, successful partners. See how we prioritize partner success with our latest partner portal redesign.

A SOC 2 report can be the ultimate marker of security and reliability in a SaaS provider — but not all SOC 2 reports are created equal.

Learn how partners are growing their businesses and supporting clients with PartnerStack in this round-up of Certified Partner achievements from the past year!

Without the right rewards, you'll struggle to recruit and retain your ideal partners. Learn how to create compelling rewards for any kind of partner program.

Thought affiliate marketing was for juice cleanses and influencer Instagram posts? Think again. It’s actually an incredibly valuable — and underutilized — opportunity for B2B SaaS marketers.

In part 3 of this series, we cover what makes referral partners different from affiliates and why the leads they drive are so valuable.

Set and hit the right partnerships goals while helping your entire company see the value of partnerships with OKRs. Get started with the tips + free template inside!

Get the highlights from our recent Ask Me Anything session with PartnerStack's CEO, with insights on every stage of partnerships growth.

Programs that don’t educate partners don’t succeed. Learn what effective partner education looks like, from email onboarding to learning management systems.

In part 2 of this series, we cover the fundamentals of affiliate partners and why every SaaS company should have an affiliate program.

Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.

What does it take to recruit and retain the very best affiliate partners? Get tips straight from a top-performing partner on how to drive more affiliate revenue.

In this guide, we teach you how to clearly define your partner personas so you can recruit the right partners and empower them to sell.

What are the key performance indicators (KPIs) that indicate a healthy partner program, and how do you track and optimize them? Get the answers inside.

Want to see more signups and sales from your new partners? Empower them with onboarding! Build your own 30-day onboarding plan with the examples inside.

PartnerStack CEO Bryn Jones explains what the Series B funding round means for the company, its customers and partners, and the entire SaaS industry.

Many companies rush to start recruiting partners, only to find they don't drive revenue. Avoid these common missteps and ensure your program makes an impact.

Learn how technology partnerships can attract more integrations with your product and become a major source of leads, referrals and revenue.

A steady flow of new partners is necessary for any program to scale. Learn to create compelling rewards, launch your program landing page, and get in front of partners.

Launching a successful partner program takes buy-in from the team. Build a game plan to win the trust you need from your company.

Don’t wait until you’re desperate for revenue to launch your partnerships channel. If you don’t start recruiting your ideal would-be partners, your competitors will.

Most SaaS companies should get started with partnerships as soon as possible. These 5 questions let you know if you're ready to launch a partner program.