The Future of Co-Sell Doesn't Start in a PRM, It Starts Where Your Partners Work

Toronto — July 16, 2025 

In an environment where every warm lead counts, a broken referral process is costing vendors and solution providers real revenue. Today, PartnerStack, the leading ecosystem platform for B2B SaaS, announced new capabilities designed to solve one of the channel’s biggest operational challenges: getting partner-sourced leads into sales hands without delay or drop-off.

Despite growing investment in co-sell motions, one thing hasn’t changed: deal submission remains a major drag on channel performance. When partners are expected to log into portals, re-enter data or toggle between tools just to submit a lead, most won’t do it. The result? Lost opportunities, missed attribution and slowed revenue — especially in fast-moving MSP, VAR and ISV relationships.

AI-powered email lead capture and lead capture through Slack are designed as an effortless motion for partners to capture and close more opportunities. By putting the partner experience first, PartnerStack makes it easier for partners to stay engaged, which creates increased trust, momentum and a repeatable pipeline. 

“PartnerStack is building the future of partnerships. Our vision is — and always has been — to prioritize the partner experience and I’m thrilled to announce our next chapter in innovating partner tech,” said Bryn Jones, CEO of PartnerStack. 

“Our new Slack lead submission and AI-powered email lead capture are removing critical barriers in co-sell, letting partners work where they want to. By removing friction, PartnerStack is paving the way to more partner-sourced revenue for vendors in our ecosystem.”

Key advancements include:

•  Lead capture from Slack: Partners and partner managers can trigger a lead submission form directly within Slack using a simple command. 
• AI-powered lead capture from email: Partners or partner managers simply forward a referral email to PartnerStack and AI extracts the key details into a structured lead.
• HubSpot Network Connect: Partners can easily submit leads directly from their Hubspot CRM, using AI to automatically pull referral details from the partner’s HubSpot deal record. 

“Our partners flagged a challenge — and we saw it as a chance to do something better. We could not be more excited about these new workflows that are supporting co-sell programs for companies like Omnisend, Openphone and CallRail,” said Sean Harris, Senior Director of Product. “Our new AI technology makes it frictionless. No more forcing partners into clunky workflows. No more lost attribution for leads that just never made into the portal.”

Beyond lead capture and AI-powered capabilities, PartnerStack also offers:

• Single partner login for all programs: Partners get a unified experience across all the companies they work with — no extra logins, no new platforms to learn. Just seamless access that reduces friction and boosts engagement.
• Performance and commission tracking: One dashboard gives partners a clear view of their performance, pipeline and payouts across all programs. 
• A vetted network of experts: Gain immediate access to a vetted network of growth-focused partners — from HubSpot Solutions Partners to Shopify Partners — already familiar with PartnerStack’s platform and already selling with B2B companies.

This breakthrough technology meets partners where they’re at in their workflows, right when they’re ready to act. By making it effortless for partners to submit deals, it’s easier to stay engaged, perform and ultimately, win. Through industry-leading innovations, PartnerStack delivers a seamless experience that’s critical to the success of solution providers. 

Learn more about these innovations now.

About PartnerStack

PartnerStack is a partner relationship management (PRM) designed to orchestrate and scale your entire partner ecosystem across B2B SaaS. With 119,000+ active partners and over $2B in sales through their network, PartnerStack drives more growth in B2B, helping you scale partner revenue through high-performing co-sell, affiliate, influencer and customer referrals.

Built specifically to drive revenue for SaaS businesses, PartnerStack simplifies and automates many of the toughest parts of scaling partnerships — like tracking partner-sourced conversions through the entire funnel, recruiting the right partners, calculating and paying partner commission and selling through software marketplaces — all while providing a great experience for partners. No matter where you are in your partnerships journey, PartnerStack provides the tools and expertise to grow your partner ecosystem into a top-performing revenue channel.