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Partner Relationship Management (PRM)

Partner Relationship Management (PRM)

Noun
[pahr-t-nur ree-lah-shun-shep ma-nuhjd-mund]

A partner relationship management (PRM) software is a tool designed to facilitate the partnership experience from end-to-end. It is primarily used by partners to drive traffic, leads and deals to a vendor, and by a partner manager and their team to manage their partner relationships as well as support their partners.

Most PRMs should be enable resources sharing between the two parties. It should also provide communication tools, relevant analytic dashboards, as well as link tracking and lead/deal submission tools.

Example:

PartnerStack's PRM is built specifically for B2B, making it appropriate to tackle the unique challenges of vendors in the industry.

More Partnership terms beginning with
P
Verb
[pahrt-ner on-bawr-ding]
Adjective
[pay pur ak-shin]