Partner relationship management (PRM) software is a tool built to manage the partnership experience from end-to-end. It acts as a command center for partner managers, their teams, and the partners they work with to streamline the entire partnership process.

With a PRM, partners can remove redundant tasks in their workflows and automate them instead. By speeding up workflows, partners and partner managers save time, are more productive and ultimately contribute more to the partner ecosystem.

With a PRM software, partners have the resources they need to succeed, including tools for driving traffic, generating leads, and closing deals. It makes it simple to communicate and provides analytics dashboards to help track all sales metrics. Also, it often includes handy features like link tracking and lead/deal submission tools to keep everyone updated.

For partner managers, PRM tools are a game-changer. It simplifies and automates partner onboarding, centralizes communication into one place and provides analytic insights to understand program performance. It's like having a project manager and personal assistant for managing and nurturing every partner relationship and channel.