Find partnership terms by letter

Terms starting with

P

A partner relationship management (PRM) software is a tool designed to facilitate the partnership experience from end-to-end. It is primarily used by partners to drive traffic, leads and deals to a vendor, and by a partner manager and their team to manage their partner relationships as well as support their partners.

Most PRMs should be enable resources sharing between the two parties. It should also provide communication tools, relevant analytic dashboards, as well as link tracking and lead/deal submission tools.

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Any marketing channel where you "pay to play," including display advertising, content syndication, search advertising, etc.

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A metric used by software vendors with a "freemium model" to track how many users have converted from free trials to paid subscriptions.

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It’s helpful to understand partners as a part of how a company can choose to scale. The standard way a company does this is to hire talent internally, growing its go to market teams. Alternatively, a company can look to partners, third party entities, to grow its reach, similar to your sales and marketing team without increasing headcount. These partners can be individuals, consultants, or companies. There are many different kinds of partners each of whom provide different types of values, including affiliate partners, referral partners, and reseller partners.

Also see: “Affiliate partner”, “Referral partner”, “Reseller partner”, “Technology partner”, “Strategic partnerships”

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A common job title for those responsible for building partner relationships in service of hitting company sales targets. They may or may not manage a team.

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Partner acquisition refers to growing your partner program by enrolling new partners into your partner program. This involves your partner recruitment strategy and the process it takes to apply to your partner program.

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Mobilizing the partners you've recruited and motivating them to complete tasks that are beneficial to your business (e.g. sharing links, getting leads, etc.)

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An official badge that partners can display on their website and in their marketing to officially associate themselves with your program and brand. This allows they to communicate their professional relationship with you and build trust with their audience.

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The process of educating partners and providing them with the resources they need to successfully promote your offerings. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.

Also see: "partner journey."

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The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.

Also see: “Partner activation”

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A partner join source indicates the channel from which a partner applies to your program, whether from your owned channels (e.g. your website, email, paid ads, internal team outreach), referrals from existing partners, or through a partner network.

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Much like a buyer’s journey, a partner journey describes each step a partner goes through from recruitment to onboarding to promoting your product or service, all the way to payout.

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Partner personas are research-based profiles that describe each different group of partners you work with. By outlining each type of partner’s wants and needs, you are able to understand what they require to be successful in your program. Partner personas act as a cheat code to help you recruit new partners effectively and give each group the support they need to become active participants in your program.

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A program that connects companies to multiple types of partners who provide marketing support, leads, and/or sales.Partners can consist of marketing partners, referral partners, and/or reseller partners.

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A metric that looks at how many partners stay in a program over time.

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A metric that looks at how much revenue can be directly attributed to the partner channel.

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A marketplace where partners can search for and discover new companies to partner with.

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Also known as a reward. A payout is the compensation a partner receives for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.

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