A partner engagement score is a metric that quantifies the level of activity of a channel partner within a partnership program. It aggregates various data points, such as lead generation and deal registration, training completion, co-marketing activities and overall communication frequency, into a single, easily digestible score.

This score provides a clear view of partner performance and allows vendors to identify top performers, address underperformance and tailor support and incentives accordingly. It helps optimize resource allocation and fosters a more data-driven approach to partner management.