[net pruh·mow·tr skor]
A net promoter score is a customer satisfaction metric in marketing that measures the likelihood that a customer would recommend a product or company to a colleague, family member or friend. It indicates stronger loyalty than just customer satisfaction, because it measures active promoters of a company. It is calculated by subtracting the percentage of detractors from the percentage of supporters, with -100 indicating that a company only has detractors, and 100 being only promoters. An NPS score can be determined with just one question: "How likely are you to recommend company or product X?"
Example: To determine customer loyalty of her company's new software, Marie conducted a NPS survey that indicated a very positive net promoter score.
A metric software vendors use to track how many new users sign up for accounts. This can be a crucial leading indicator for new revenue generation.
A metric software vendors use to track how many new users have registered for the platform.
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