Nearbound, is an ecosystem-led go-to-market strategy coined by PartnerStack partner Reveal. Reveal defines Nearbound as "the most powerful revenue channel today". A Nearbound strategy involves (as the name would suggest) fully utilizing those near you — your ecosystem partners. Through a Nearbound strategy, the customer funnel can be optimized at every step of the sales funnel to bring more business intelligence and trust to your sales activities.

‍A net promoter score is a customer satisfaction metric in marketing that measures the likelihood that a customer would recommend a product or company to a colleague, family member or friend. It indicates stronger loyalty than just customer satisfaction, because it measures active promoters of a company. It is calculated by subtracting the percentage of detractors from the percentage of supporters, with -100 indicating that a company only has detractors, and 100 being only promoters. An NPS score can be determined with just one question: "How likely are you to recommend company or product X?"

Network Detection and Response (NDR) is a cybersecurity solution that monitors network traffic in real-time to identify, analyze and respond to potential threats or anomalies. Using advanced technologies like machine learning and behavioral analytics, NDR tools detect suspicious activities such as malware, ransomware or unauthorized access attempts.

Understanding NDR is critical when selling or promoting cybersecurity solutions to businesses. It helps organizations proactively defend their networks, reduce downtime and maintain compliance with industry regulations.

New trial starts or NTS are a metric SaaS vendors use to track how many new users sign up for trial account of their software. This can be a crucial leading indicator for new revenue generation because trial users will hopefully convert to recurring paying customers. In partner programs, it can be a key measurement for driving monthly recurring revenue.

New user acquisition is metric that software vendors use to track how many new users have registered for their software. It is also known as user acquisition or customer acquisition. It's an important component in sales marketing that involves using strategic methods of reaching out to potential customers and persuading them to close the deal and purchase the SaaS.

Niche influencer tiers are a classification system used to segment influencers based on the size and scope of their audience within a specific market or industry. While the exact thresholds of follower counts may vary, in B2B influencer marketing, influencer tiers may include nano influencers, micro influencers, macro influencers and mega influencers. This tiering helps brands evaluate reach, engagement and alignment when selecting influencer partners for targeted campaigns.

For example, micro and mid-tier influencers may have smaller followings but tend to foster highly engaged, trust-based communities centered around specific topics or roles — such as RevOps professionals, cybersecurity analysts or HR tech consultants. Higher-tier influencers with larger followings, in contrast, offer broader visibility but may have less niche focus or lower engagement per post.

Understanding niche influencer tiers is essential for B2B marketers and partnership teams looking to efficiently balance brand awareness with precision targeting. By activating the right tier for the right objective — such as lead generation, product launches or thought leadership — brands can optimize both budget and impact.