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Nearbound

Noun

Nearbound, is an ecosystem-led go-to-market strategy coined by PartnerStack partner Reveal. Reveal defines Nearbound as "the most powerful revenue channel today". A Nearbound strategy involves (as the name would suggest) fully utilizing those near you — your ecosystem partners. Through a Nearbound strategy, the customer funnel can be optimized at every step of the sales funnel to bring more business intelligence and trust to your sales activities.

Example:

By putting trust at the core, a Nearbound strategy can help deliver highly-qualified leads, growing revenue through more fast-closing deals.

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