B2B engagement refers to the ongoing strategies businesses use to build and maintain relationships with other B2B (business-to-business) companies as customers. It goes beyond transactions, focusing on creating a two-way dialogue that provides value within an ecosystem.This can involve informative content, educational resources, personalized communication and fostering a sense of community and mutual benefit through partnership. Strong B2B engagement builds trust, loyalty and ultimately,  profitable, long-term partnerships.

B2B partnerships are collaborations between a company and other companies, organizations, or individuals where the goal is to help drive growth and revenue. B2B means business-to-business, so the hallmark of a B2B partnership is that it takes place between two or more businesses. The partnership can be in the form of product development, marketing, integrations, or others.

B2B partnerships are usually between two or more complementary but not competitive businesses. B2B partnerships in the tech the industry can include affiliates, referral partners, and resellers.

‍Bot traffic is any traffic to your website or app that doesn't come from a real human. Bots come from automated software and are created to perform simple, repetitive actions. While bots often carry a negative connotation, bot traffic isn't inherently good or bad without knowing the function it performs. Some are required for search engines and other essential tools, and others can be malicious. Web engineers can spot bot traffic by analyzing network requests. Bots can also be detected by web analytic tools.

Bundling refers to the strategic packaging of multiple software solutions or services into a unified offering for clients. This approach allows B2B SaaS providers to deliver comprehensive solutions that address various business needs within a single package. By bundling, companies can create more value for their customers, streamline the procurement process, and potentially increase average revenue per user (ARPU). This practice is often employed to encourage upselling, enhance customer satisfaction, and differentiate offerings in a competitive market, providing clients with a more integrated and efficient suite of tools for their specific requirements.

Business development is the strategic initiatives that serve to improve and grow a company's long-term success. In its most simple form, business development is any activity that creates value for the organization. This can include strategic partnerships, expanding sales into new markets, relationship building, lead generation, marketing tactics and more. Business development teams are a crucial part of a B2B SaaS company; they are responsible for identifying growth opportunities in order to scale the business.

Specifically as it relates to partnerships, business development partnerships are when two or more companies join together to grow their business in a new market or to a new customer base.

A buyer persona is a fictional or semi-fictional profile of a customer that explores how they would use your product or service. These depictions of target customers help to define your company's ideal target customers. They should be created after extensive market research and data collection to help you focus your marketing and sales efforts on the customers who would be the best fit for your product.