Staying ahead with industry trends, niche-specific strategies and emerging concepts can feel like a relentless pursuit, especially in B2B partnerships. A simple solution to bridge these knowledge gaps is to tap into the exceptional community of partnership leaders on LinkedIn.
Partnership leaders are seasoned professionals who excel in building, scaling and teaching partnership strategies that create measurable revenue impact.
In this article, we’ll:
- Highlight 10 partnership leaders on LinkedIn who are shaping the future of B2B partnerships.
- Share how through podcasts, case studies and insights, these experts offer a value-packed network of resources for anyone in the industry to follow.
10 partnership leaders to follow on LinkedIn
Rasheité Calhoun, Frontline Education
Rasheité Calhoun is the senior manager of partner programs at Frontline Education, a leading school administration software and was previously the director of channel partnerships at Axios HQ. A self-proclaimed “partner-obsessed channel leader,” Calhoun is flipping the script on partnership content by shifting the conversation from building relationships to revenue.
With omnipresent tech layoffs continually looming, effectively correlating partnerships to revenue impact is more important than ever. For partner managers looking to come to execs with hard numbers, look no further than Calhoun’s content on LinkedIn.
See more: Revenue-focused goals following partner activation.
Adam Glazer, Partner Commerce
Adam Glazer is the president of Partner Commerce, a leading B2B affiliate marketing agency that manages partner programs for some of the largest and well-known brands in the world including TikTok, Google and Zendesk.
Glazer regularly appears on partnership podcasts and webinars sharing his expertise on partner marketing, strategies to increase affiliate engagement and how to leverage affiliate marketing to scale B2B revenue. Sharing podcast clips and key insights to LinkedIn, Glazer’s feed will help you stay up to date on enterprise-level affiliate marketing tactics and discover new partnership podcasts in the process.
Sarah Bundy, All Inclusive Marketing
Sarah Bundy is the founder and CEO of All Inclusive Marketing (AIM), a globally recognized affiliate management agency that has been recognized as one of the Top 100 Fastest Growing Companies in Canada. With over 20 years of experience, including building and selling two companies, Bundy is also the founder and podcast host of For Female Founders, a community dedicated to building the next generation of female entrepreneurs.
On Bundy’s LinkedIn, you’ll find expert insights on affiliate marketing and the partnerships industry as a whole, as well as interviews and content focused on female leadership and empowerment in business.
Related: How to get invisible work noticed: Women partnerships leaders give revenue-driving advice.
Luke Swanek, PartnerStack
Luke Swanek is the co-founder of PartnerStack, an all-in-one ecosystem platform for B2B partnerships, including the world’s largest B2B network with over 300 SaaS partner programs and 80,000 active partners.
Nearing a decade since PartnerStack’s inception, Swanek has established himself as an industry leader by helping companies drive significant revenue through partnership ecosystems.
On LinkedIn, you can find Swanek discussing the latest news from PartnerStack, including customer case studies as well as data findings from PartnerStack’s Research Lab. Swanek also frequently shares insights into the industry’s shift towards ecosystem-led growth, making him an invaluable resource for anyone looking to stay ahead of the curve.
Jason Yarborough and Sam Yarborough, Arcadia
Jason Yarborough and Sam Yarborough are a power couple in the world of B2B partnerships. Married, they also co-host “Friends with Benefits,” a cleverly named podcast about revenue-generating partnerships.
Jason and Sam are both co-founders of Arcadia, a consulting service dedicated to helping companies scale partner programs with a Nearbound strategy. Sam is also currently the chief growth officer of Salesforce at Invisory, a GTM cloud marketplace platform.
There’s no shortage of professional experience or partnership passion here. Both active posters on LinkedIn, Jason and Sam are regularly sharing learnings through their podcast clips, reflections and topical industry discussions.
Akilah Murrell, 360insights
Akilah Murrell is the senior manager of channel marketing at 360insights, a platform enabling partner engagement and program optimization. Murell is also the Founder and host of “Channel Talks,” a podcast series engaging industry leaders about innovative channel strategies.
On LinkedIn, Murrell shares her learnings on enhancing revenue and sales through channel partnerships as well as featuring podcast clips about the newest trends in the industry.
For women in the channel partnerships space, Murrell often shares career growth tips as the vice president of the Alliance of Channel Woman (ACW), a nonprofit dedicated to empowering women in the industry.
Related: 5 SaaS companies powering nonprofit work in 2024.
Cory Snyder, Teamwork.com
Cory Snyder is the head of partnerships at Teamwork.com, a project management platform built specifically for managing client work.
With over 15 years of experience in launching and scaling partner and sales organizations from SMB to enterprise, it’s safe to say Snyder knows his way around the industry. Snyder was also awarded Partnerships Leader of the Year in 2022 by PartnerStack to recognize his leadership excellence in the industry.
On LinkedIn, you’ll find Snyder sharing his expertise in written content as well as various partnership podcasts. For anyone looking to maximize partner value and effectively grow their partner program in 2024, following Snyder is a no-brainer.
Nelson Wang, Airtable
Nelson Wang is the head of Worldwide Partnerships at Airtable, a low-code platform to build next-gen apps, with previous experience in leadership roles at Miro, Box and Toptal.
On top of an impressive resume, Wang is also a distinguished coach and founder of Partner Principles, a weekly newsletter that shares tips on how to launch, grow and optimize a partner ecosystem.
On LinkedIn, Wang shares relevant snippets from his newsletter, including principles and frameworks he’s learned from taking zero to five companies to $150M+ in ARR with partnerships. A wealth of knowledge and exceptional leadership, Wang is a must-follow for partnership professionals looking to take their programs to the next level.
Naomi Dreifuss, Zugit
Naomi Dreifuss is the CEO of Zugit, a partner success platform that uses AI to turn partner feedback into tangible insights used to drive revenue.
Recognized with a “Top Partnerships Voice” badge on LinkedIn, Dreifuss is refocusing the current partnership zeitgeist on hard data and partner feedback.
Dreifuss’ content is targeted towards partnership leaders or teams who are investing time, money and resources into partner programs but hitting a wall on their return on investment. Expect no fluff, just straightforward data-driven strategies you can start implementing right away.
Related: Partnership leader advice on how to grow a successful career in partnerships.
Jessie Shipman, Fluincy
Jessie Shipman is the CEO of Fluincy and was featured as one of our Women GTM Leaders earlier this year. Fluincy is a next generation sales enablement tool that helps companies uncover referral revenue from partners' everyday conversations.
Before formally starting her career in partnerships as a strategic partner enablement manager at Apple, Shipman was a longtime teacher and educator.
Combining her knack for teaching and passion for partner enablement led her to where she is today, a partnership leader teaching others how to execute on successful partner enablement strategies. Lucky for you, Shipman frequently shares her expert insights and tips on LinkedIn.
Following these partnership leaders on LinkedIn is one of the best ways to stay up to date on industry trends and tap into invaluable insights for navigating the evolving world of B2B partnerships. Follow, learn and elevate your 2024 partnership strategy on auto-pilot.
