Articles
/
Features

10 Partnership Leaders to Follow on LinkedIn

Amplify your partnership strategies with inspirational insights and expert growth tips from these trusted partnership leaders who are active on LinkedIn.

Staying ahead with industry trends, niche-specific strategies and emerging concepts can feel like a relentless pursuit, especially in B2B partnerships. A simple solution to bridge these knowledge gaps is to tap into the exceptional community of partnership leaders on LinkedIn. 

Partnership leaders are seasoned professionals who excel in building, scaling and teaching partnership strategies that create measurable revenue impact. 

In this article, we’ll:

  • Highlight 10 partnership leaders on LinkedIn who are shaping the future of B2B partnerships.
  • Share how through podcasts, case studies and insights, these experts offer a value-packed network of resources for anyone in the industry to follow.

10 partnership leaders to follow on LinkedIn 

Rasheité Calhoun, Frontline Education

An image of Rasheite Calhoun from LinkedIn with the caption #followfriday

Rasheité Calhoun is the senior manager of partner programs at Frontline Education, a leading school administration software and was previously the director of channel partnerships at Axios HQ. A self-proclaimed “partner-obsessed channel leader,” Calhoun is flipping the script on partnership content by shifting the conversation from building relationships to revenue. 

With omnipresent tech layoffs continually looming, effectively correlating partnerships to revenue impact is more important than ever. For partner managers looking to come to execs with hard numbers, look no further than Calhoun’s content on LinkedIn.

See more: Revenue-focused goals following partner activation.

Adam Glazer, Partner Commerce

An image of Adam Glazer from LinkedIn with the caption #followfriday

Adam Glazer is the president of Partner Commerce, a leading B2B affiliate marketing agency that manages partner programs for some of the largest and well-known brands in the world including TikTok, Google and Zendesk.

Glazer regularly appears on partnership podcasts and webinars sharing his expertise on partner marketing, strategies to increase affiliate engagement and how to leverage affiliate marketing to scale B2B revenue. Sharing podcast clips and key insights to LinkedIn, Glazer’s feed will help you stay up to date on enterprise-level affiliate marketing tactics and discover new partnership podcasts in the process.

Sarah Bundy, All Inclusive Marketing

An image of Sarah Bundy from LinkedIn with the caption #followfriday

Sarah Bundy is the founder and CEO of All Inclusive Marketing (AIM), a globally recognized affiliate management agency that has been recognized as one of the Top 100 Fastest Growing Companies in Canada. With over 20 years of experience, including building and selling two companies, Bundy is also the founder and podcast host of For Female Founders, a community dedicated to building the next generation of female entrepreneurs.

On Bundy’s LinkedIn, you’ll find expert insights on affiliate marketing and the partnerships industry as a whole, as well as interviews and content focused on female leadership and empowerment in business.

Related: How to get invisible work noticed: Women partnerships leaders give revenue-driving advice.

Luke Swanek, PartnerStack

An image of Luke Swanek from LinkedIn with the caption #followfriday

Luke Swanek is the co-founder of PartnerStack, an all-in-one ecosystem platform for B2B partnerships, including the world’s largest B2B network with over 300 SaaS partner programs and 80,000 active partners. 

Nearing a decade since PartnerStack’s inception, Swanek has established himself as an industry leader by helping companies drive significant revenue through partnership ecosystems. 

On LinkedIn, you can find Swanek discussing the latest news from PartnerStack, including customer case studies as well as data findings from PartnerStack’s Research Lab. Swanek also frequently shares insights into the industry’s shift towards ecosystem-led growth, making him an invaluable resource for anyone looking to stay ahead of the curve.

Jason Yarborough and Sam Yarborough, Arcadia

An image of Jason and Sam Yarborough from LinkedIn with the caption #followfriday

Jason Yarborough and Sam Yarborough are a power couple in the world of B2B partnerships. Married, they also co-host “Friends with Benefits,” a cleverly named podcast about revenue-generating partnerships. 

Jason and Sam are both co-founders of Arcadia, a consulting service dedicated to helping companies scale partner programs with a Nearbound strategy. Sam is also currently the chief growth officer of Salesforce at Invisory, a GTM cloud marketplace platform.

There’s no shortage of professional experience or partnership passion here. Both active posters on LinkedIn, Jason and Sam are regularly sharing learnings through their podcast clips, reflections and topical industry discussions. 

Akilah Murrell, 360insights

An image of Akilah Murrell from LinkedIn with the caption #followfriday

Akilah Murrell is the senior manager of channel marketing at 360insights, a platform enabling partner engagement and program optimization. Murell is also the Founder and host of “Channel Talks,” a podcast series engaging industry leaders about innovative channel strategies. 

On LinkedIn, Murrell shares her learnings on enhancing revenue and sales through channel partnerships as well as featuring podcast clips about the newest trends in the industry.

For women in the channel partnerships space, Murrell often shares career growth tips as the vice president of the Alliance of Channel Woman (ACW), a nonprofit dedicated to empowering women in the industry. 

Related: 5 SaaS companies powering nonprofit work in 2024.

Cory Snyder, Teamwork.com

An image of Cory Snyderfrom LinkedIn with the caption #followfriday

Cory Snyder is the head of partnerships at Teamwork.com, a project management platform built specifically for managing client work. 

With over 15 years of experience in launching and scaling partner and sales organizations from SMB to enterprise, it’s safe to say Snyder knows his way around the industry. Snyder was also awarded Partnerships Leader of the Year in 2022 by PartnerStack to recognize his leadership excellence in the industry. 

On LinkedIn, you’ll find Snyder sharing his expertise in written content as well as various partnership podcasts. For anyone looking to maximize partner value and effectively grow their partner program in 2024, following Snyder is a no-brainer.

Nelson Wang, Airtable

An image of Nelson Wang from LinkedIn with the caption #followfriday

Nelson Wang is the head of Worldwide Partnerships at Airtable, a low-code platform to build next-gen apps, with previous experience in leadership roles at Miro, Box and Toptal. 

On top of  an impressive resume, Wang is also a distinguished coach and founder of Partner Principles, a weekly newsletter that shares tips on how to launch, grow and optimize a partner ecosystem.

On LinkedIn, Wang shares relevant snippets from his newsletter, including principles and frameworks he’s learned from taking zero to five companies to $150M+ in ARR with partnerships. A wealth of knowledge and exceptional leadership, Wang is a must-follow for partnership professionals looking to take their programs to the next level.

Naomi Dreifuss, Zugit

An image of Naomi Dreifuss from LinkedIn with the caption #followfriday

Naomi Dreifuss is the CEO of Zugit, a partner success platform that uses AI to turn partner feedback into tangible insights used to drive revenue. 

Recognized with a “Top Partnerships Voice” badge on LinkedIn, Dreifuss is refocusing the current partnership zeitgeist on hard data and partner feedback.

Dreifuss’ content is targeted towards partnership leaders or teams who are investing time, money and resources into partner programs but hitting a wall on their return on investment. Expect no fluff, just straightforward data-driven strategies you can start implementing right away.

Related: Partnership leader advice on how to grow a successful career in partnerships.

Jessie Shipman, Fluincy

An image of Jessie Shipman from LinkedIn with the caption #followfriday

Jessie Shipman is the CEO of Fluincy and was featured as one of our Women GTM Leaders earlier this year. Fluincy is a next generation sales enablement tool that helps companies uncover referral revenue from partners' everyday conversations. 

Before formally starting her career in partnerships as a strategic partner enablement manager at Apple, Shipman was a longtime teacher and educator.

Combining her knack for teaching and passion for partner enablement led her to where she is today, a partnership leader teaching others how to execute on successful partner enablement strategies. Lucky for you, Shipman frequently shares her expert insights and tips on LinkedIn.

Following these partnership leaders on LinkedIn is one of the best ways to stay up to date on industry trends and tap into invaluable insights for navigating the evolving world of B2B partnerships. Follow, learn and elevate your 2024 partnership strategy on auto-pilot.

Did you find this content helpful?
Everything That You Need to Know About the PartnerStack Network in 2024

Tap into the largest B2B network and find your next revenue-driving partner now.

The Definitive Guide to Easy Partner Payouts in B2B SaaS

Save time and skip the admin work.

Quiz: How Much Do You Know About Affiliate Programs?

Take this quiz to test how much you actually know about affiliate marketing.

Revenue-Focused Goals Following Partner Activation

Joint revenue has never felt so accessible.

Presented by partnerStack
SaaS Partnerships Awards 2023

Celebrating the best partnership leaders and programs in SaaS.

EVENT
STACK'D CONNECT in New York City

Join us for the partnership event of the summer on July 30-31.

Discover Your Go-to-Market Fortune

Look into your partnerships past, present and future with an interactive reading for GTM leaders.

Find the answers you need from experts

Data-driven insights from world-class ecosystem leaders.

Get exclusive data and insights from our Research Lab

Unlock ecosystem data from the PartnerStack network of more than 80,000 active partners. Ecosystem leaders like you can now benefit from focused research into their specific business needs.

“We weren’t leveraging the platform enough, we never had anyone dedicated to partnerships. There were no allocated resources”

"PartnerStack helps achieve our goals. We hit 125% of our target last year in closed-won and 150% of our target pipeline generation."

WORD OF THE WEEK

Joint venture

noun
[joynt ven·chr]

A joint venture is a business collaboration between two parties on a project. Both parties will benefit from bringing their shared resources and knowledge, and neither party will take on the sole burden of the risk.

WORD OF THE WEEK

Buyer persona

noun
[bahy-er per-soh-nuh]

These depictions of target customers help to define your company's ideal target customers.

WORD OF THE WEEK

SaaS partner programs

noun
[sas pahrt-ner proh-grams]

SaaS (software-as-a-service) partner programs are a systematic way that software companies form mutually beneficial relationships with agencies, influencers, and other companies to drive business results.

Do you work in ecosystems?

Fill out this survey to help us better understand the world of partnership ecosystems. All data is anonymized.

Unlock limitless scale through PartnerStack

See how PartnerStack helps you optimize your partner programs to drive predictable revenue.

Free ecosystem advice

Sign up to get the latest tips on building your partner ecosystem.