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The B2B Buyers Guide to Partnerships Software in 2025
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Referrals
Featured Guide
The B2B Buyers Guide to Partnerships Software in 2025
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How-To
How to Create a Commission Structure That Partners Can’t Resist
Whether you’re revamping an existing structure or crafting a new one, here’s how to keep your commissions both fair and attractive.
Elizabeth Melton
Contributing Writer
How-To
How to Add a Referral Program to Your Affiliate Partner Program
Double down on partnership program growth by adding referrals to your offering.
Renee Sylvestre-Williams
Contributing Writer
How-To
How to Win More Customers Through Referrals in 2024
Turn customers into your biggest advocates through a well-crafted partner referral program.
Tamilore Sonaike
Contributing Writer
How-To
How to Successfully Set Up Referral Programs (By Business Maturity Level)
We’re sharing the tactics your business needs to know whether SMB, mid-market or enterprise.
Tamilore Sonaike
Contributing Writer
Deeper Dives
Channel Sales vs. Direct Sales: What’s the Difference in 2024?
Leverage the power of partnerships with your sales strategy.
Renee Sylvestre-Williams
Contributing Writer
Deeper Dives
Ecosystems 101: Here’s What to Expect if You Launch Your Ecosystem in Winter 2022
The first 90 days of your new partnership world.
Neya Abdi
Contributing Writer
Features
What Kind of Partner Program is Right for You?
Learn about the three main partnerships you can add to your go-to-market strategy and figure out where to start.
Carina Rampelt
Contributing Editor
Deeper Dives
The Path to SaaS Channel Readiness, Part 3: Referral Partners
In part 3 of this series, we cover what makes referral partners different from affiliates and why the leads they drive are so valuable.
Laurella Jose
Contributing Editor
Deeper Dives
The Path to SaaS Channel Readiness, Part 1: Scaling the Partnerships Pyramid
Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.
Laurella Jose
Contributing Editor
How-To
Building Ideal Partner Personas for More Profitable Partnerships
Learn how to clearly define your partner personas so you can recruit the right partners and empower them to sell.
Riviera Lev-Aviv
Contributing Writer
Ask an Expert
Why You Should Start a Technology Partner Program
Attract more interest in your product by adding a major source of leads, referrals, and revenue.
Kelly Sarabyn
Contributing Writer
Deeper Dives
Win Internal Trust and Buy-In for Your Partner Program
Launching a successful partner program takes buy-in from the team. Build a game plan to win the trust you need from your company.
Laurella Jose
Contributing Editor
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