Partner engagement is the process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals. It involves creating a collaborative environment where partners feel valued, supported and empowered to contribute their unique expertise and resources.

The ultimate goal is to create a thriving ecosystem where partners are consistently motivated to drive value, whether through lead generation, sales or marketing efforts. Increasing partner engagement requires a multi-step approach to offer clear communication, ongoing support and a focus on mutual growth. It involves setting meaningful goals and KPIs, providing comprehensive training and resources, offering attractive incentives and fostering a sense of community and shared purpose among partners.

Some important partner program KPIs to focus on when improving partner engagement are monthly sales volume and signups, leads and deals. By improving partner engagement, companies can increase partner revenue, turn partners into stronger brand ambassadors, and build longer lasting partnerships.