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Partner engagement

Partner engagement

The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.

Also see: Partner activation

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Partner

It’s helpful to understand partners as a part of how a company can choose to scale. The standard way a company does this is to hire talent internally, growing its go to market teams. Alternatively, a company can look to partners, third party entities, to grow its reach, similar to your sales and marketing team without increasing headcount. These partners can be individuals, consultants, or companies. There are many different kinds of partners each of whom provide different types of values, including affiliate partners, referral partners, and reseller partners.

Also see: Affiliate partner, Referral partner, Reseller partner, Technology partnerships, Strategic partnerships

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Partner newsletter

Noun

[part-nur news-let-tur]

A partner newsletter is an email newsletter regularly sent to your partners. Content may vary, but partner newsletters usually include some combination of relevant updates, product news, content, info about partner-focused events, and any other partner-centric information a vendor wants to convey to their ecosystem.

Partner newsletters are often sent bi-weekly or monthly, but cadence may vary. We recommend creating a partner newsletter as a way to keep partners engaged and in the loop of what's happening with the program.

Example: Chase wanted to shout out a webinar her partners would be interested in, so she included it in her monthly partner newsletter.

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