Professional services refers to specialized and customized offerings provided by a software company to assist their clients in implementing, optimizing, and integrating the software into their business operations. These services often include consulting, training, customization, and technical support to ensure the software meets the specific needs of the client's organization.
Example: As part of their B2B SaaS partnership, the software company not only provided their cutting-edge project management tool but also offered professional services to help the client tailor the tool's features to their unique workflow, ensuring a seamless integration.
A partner newsletter is an email newsletter regularly sent to your partners. Content may vary, but partner newsletters usually include some combination of relevant updates, product news, content, info about partner-focused events, and any other partner-centric information a vendor wants to convey to their ecosystem.
Partner newsletters are often sent bi-weekly or monthly, but cadence may vary. We recommend creating a partner newsletter as a way to keep partners engaged and in the loop of what's happening with the program.
Example: Chase wanted to shout out a webinar her partners would be interested in, so she included it in her monthly partner newsletter.