Pay per action
Adjective
[pay pur ak-shin]
Pay per action advertising is a kind of advertising in which you only pay when a user carries out a specified action. Actions can include subscribing to a newsletter, visiting a webpage, purchasing a product, or other notable events in a purchasing journey.
Pay per action advertising is similar to pay per click advertising, in which the marketer would pay for each click an ad gets. While a click can be considered an action, the difference between the two is the pay per action advertising can focus on conversion events.
Example: Liam ran a pay per action ad campaign for his online sock store in which he paid each time a user purchased a pair of socks.
The Anatomy of a High-Performing Referral Program
Any marketing channel where you "pay to play," including display advertising, content syndication, search advertising, etc.
Partner acquisition refers to growing your partner program by enrolling new partners into your partner program. This involves your partner recruitment strategy and the process it takes to apply to your partner program.
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