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Pay per action

Pay per action

Adjective

[pay pur ak-shin]

Pay per action advertising is a kind of advertising in which you only pay when a user carries out a specified action. Actions can include subscribing to a newsletter, visiting a webpage, purchasing a product, or other notable events in a purchasing journey.

Pay per action advertising is similar to pay per click advertising, in which the marketer would pay for each click an ad gets. While a click can be considered an action, the difference between the two is the pay per action advertising can focus on conversion events.

Example: Liam ran a pay per action ad campaign for his online sock store in which he paid each time a user purchased a pair of socks.

More Partnership terms beginning with
P
Payouts

Also known as a reward. A payout is the compensation a partner receives for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.

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Partner activation

Mobilizing the partners you've recruited and motivating them to complete tasks that are beneficial to your business (e.g. sharing links, getting leads, etc.)

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