Cost per click (CPC)
Noun
[kohst pur kli-ck]
Cost per click (CPC) is an advertising revenue model used by websites wherein they bill advertisers based on the number of clicks on a display ad for their site. Advertisers usually set a daily budget for cost per click. When the budget is reached, the website is removed from the ad rotation for the rest of the day.
Most websites are paired with advertisers through a third party, such as Google Ads on Google AdSense. One of the most common ways to determine cost per click is by dividing the cost of your advertising campaign by the number of clicks. It's also common to determine cost per click by bidding, wherein you'd bid a price per click and the system uses algorithms to run your ads, charging you up to your bid amount but not more.
Cost per click is also sometimes called pay per click (PPC).
Example: A website with a cost per click of 10 cents would charge an advertiser $100 for 1000 clicks.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
Noun
[cuss-toe-mur ad-vo-kit]
A customer advocate is a devoted customer who believes in the value of your business and trusts your product(s) to be worthy of recommendation. They are willing to share their experiences with your product with others, which can greatly benefit your sales process. Customer advocates often collaborate with businesses on case studies, article posts, backlinks, and webinars.
Positive endorsement from existing customers is one of the most compelling tools a potential customer can use in a purchase decision. This makes customer advocates extremely valuable to your organization.
You may have customer advocates approach you, but more often you will have to identify them. Look for repeat customers, glowing reviews, and long-term relationships.
Example: You notice a longtime customer referring a lot of leads your way. You reach out to them and find they're super happy with your services. You ask them if they'd be interested in being a customer advocate, and you plan a webinar with them that brings in even more business. Yay!
Noun
[ch-ann-ul part-ner]
A channel partner works with another organization to market and sell their products or services through indirect channels. Channel partners may be vendors, affiliates, resellers, value-added resellers, agencies, retailers, managed service providers, systems integrators, or other such entities. Channel partners normally undertake co-marketing efforts together.
Channel partners work together as part of a channel partner program, which help companies sell more product to a wider audience through indirect channels. A company can work with different kinds of channel partners simultaneously.
Example: Lana worked with two kinds of channel partners, affiliates and referral partners, to sell and market her company's software.
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