Find partnership terms by letter

Terms starting with

I

An ideal partner persona is a research-based profile that describes the traits and characteristics of your highest-performing partners. It can be a valuable tool for recruiting more high-value partners and catering to their needs to enable them to succeed.

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An inactive partner is a partner who has joined your program, but has not performed activities that drive value for your business (or has not done so in a long time.)

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A metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability.

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Any channel (like a partnership program) where you're not selling directly to customers. This is in contrast to direct channels, where you own the entire customer relationship. Partnerships are just one type of indirect channel.

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A way of selling products and services that are not directly sold to customers, but rather through partnered organizations, like a reseller, agency, or affiliate marketing partner.

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A person who has the ability to persuade their trusted audience or following on purchase decisions by promoting or recommending products and services through their social platforms.

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