Indirect channel
Any channel (like a partnership program) where you're not selling directly to customers. This is in contrast to direct channels, where you own the entire customer relationship. Partnerships are just one type of indirect channel.
More Partnership terms beginning with
I
Incrementality
A metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability.
Influencer
A person who has the ability to persuade their trusted audience or following on purchase decisions by promoting or recommending products and services through their social platforms.
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