Indirect channel
Noun
[in-de-rekt chan-l]
An indirect channel is a sales channel in which goods and services are sold indirectly from the producer through independent middlemen to final users. If there is any intermediary between the producer and the end user, the sales channel can be considered indirect. To contrast, direct channels involve purchasing by the consumer directly from the producer.
Reseller programs are a kind of indirect channel wherein partners sell a producer's product on their behalf. Indirect channels allow producers to sell more product by reaching a wider audience through their partners and outsource the sales process to their teams.
Example: An indirect channel allows users to easily find your services through wholesale distributors that may already have a built-in customer base.
Partnership Activations: The Essential Guide to Igniting Ecosystem Success
Noun
[in-bound re-croot-mint]
Inbound recruitment, formerly referred to as passive recruitment, is the process of attracting new potential partners to your program that arrive as inbound traffic. This means they find your business and program on their own, rather than through you going out and pitching your program to them.
An essential part of inbound recruitment is an excellent landing page for your program, which is where potential new partners will learn about its benefits and see how they can apply. Partners found through inbound recruitment may not be a perfect fit for your program, but they come with an established level of interest. It's important to vet them through an application process to only establish partnerships with the right counterparts.
Example: Luna spent a lot of time refining her partner program landing page so that inbound partners could have a smooth, informative beginning to the recruitment process.
Noun
[eye bee em klowd maar·kuht·plays]
The IBM Cloud Marketplace refers to a pivotal online hub in the realm of B2B SaaS partnerships, offering a curated array of software solutions and services meticulously tailored to seamlessly integrate with the IBM Cloud ecosystem. This platform serves as a catalyst for fostering collaborative ventures between B2B SaaS vendors and businesses, enabling them to explore, deploy and manage specialized applications that augment their cloud-based endeavors. By facilitating strategic alliances, the IBM Cloud Marketplace empowers enterprises to access innovative technologies, thereby optimizing growth and efficiency within the expansive IBM Cloud framework.
Example: Tanya's software company gained significant exposure and traction by listing its cutting-edge cybersecurity solution on the IBM Cloud Marketplace, enabling businesses to fortify their data protection strategies within the comprehensive IBM Cloud ecosystem.
Connect. Earn. Grow.
Build powerful B2B partnerships that fuel growth and drive revenue.
Manage relationships and grow your ecosystem with top-notch partners.
Partner with top software brands and start earning commissions.
