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Featured Guide
Overcoming Revenue Pitfalls: Partnership Problems Solved
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Resellers
Featured Guide
Overcoming Revenue Pitfalls: Partnership Problems Solved
Get the guide
Get free ecosystem advice
Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.
Deeper Dives
Channel Sales vs. Direct Sales: What’s the Difference in 2024?
Leverage the power of partnerships with your sales strategy.
Renee Sylvestre-Williams
Contributing Writer
Deeper Dives
Ecosystems 101: Here’s What to Expect if You Launch Your Ecosystem in Winter 2022
The first 90 days of your new partnership world.
Neya Abdi
Contributing Writer
Features
The Best Partnership Managers Do These 15 Things
After surveying 24 resellers and 10 channel leaders, we have rounded up the activities of the best partnership managers.
Peter Caputa
Guest Writer
Deeper Dives
The Path to SaaS Channel Readiness: Reseller Partners
Here's how the Pinnacle Program allows you tap into two ecosystems to build one channel by making SaaS distribution more accessible.
Laurella Jose
Contributing Editor
Features
What Kind of Partner Program is Right for You?
Learn about the three main partnerships you can add to your go-to-market strategy and figure out where to start.
Carina Rampelt
Contributing Editor
Deeper Dives
The Path to SaaS Channel Readiness, Part 1: Scaling the Partnerships Pyramid
Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.
Laurella Jose
Contributing Editor
How-To
Building Ideal Partner Personas for More Profitable Partnerships
Learn how to clearly define your partner personas so you can recruit the right partners and empower them to sell.
Riviera Lev-Aviv
Contributing Writer
Deeper Dives
Win Internal Trust and Buy-In for Your Partner Program
Launching a successful partner program takes buy-in from the team. Build a game plan to win the trust you need from your company.
Laurella Jose
Contributing Editor
How-To
5 Questions to Answer Before Launching Your Partner Program
Capitalize on partnerships ASAP! These 5 questions let you know if you're ready to launch a partner program.
Luke Swanek
Co-founder, PartnerStack
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