[ee·kow·si·stm kwaa·luh·fide lee·d]
An ecosystem qualified lead (EQL) is a potential customer or business opportunity identified through a partnership ecosystem.
In the context of partnerships, an EQL is generated when a prospect is referred or introduced through a network partner. These leads hold a higher value as they come with a built-in level of trust and credibility, resulting from the endorsement or recommendation of the partner organization within the shared network.
Example: Clark, the partnership manager of a B2B SaaS CRM company, identified a promising ecosystem qualified lead when their network partner company, who creates document automation software, recommended a potential client who perfectly fit the ideal customer profile.