Engagement gamification is the application of game-like elements and principles to incentivize and motivate partners within a program to complete desired actions such as increased sales, completing training and onboarding or sharing marketing materials.

The goal is to make interactions between the partner companies more fun, rewarding and ultimately more productive for both parties. This can  lead to a stronger partnership, increased sales and a more positive overall experience. ‍

This can be achieved through points, badges, and leaderboards, partner challenges and commissions. By incorporating game mechanics, B2B SaaS partnerships can become more engaging and mutually beneficial for all partners.