White-labeling refers to the practice of licensing a SaaS product and then rebranding it under your own company's name and logo. White-labeling involves licensing, re-branding and distributing an existing product to your own market of end customers.

White-labeling means that a company can get a product to market faster, with less development costs. A good practice when white-labeling is to consider integrations to add further value to the end customer and increase retention.