Find partnership terms by letter

Terms starting with

G

Noun
[goh too ee-koh-sis-tuhm]

Go-to-ecosystem, or a go-to-ecosystem strategy refers to a strategic collaboration between software vendors, service providers, and complementary businesses to offer a comprehensive and integrated solution to their shared target audience in order to mutually benefit from growth. This synergistic approach allows each partner to leverage their expertise, expand market reach, and deliver a more holistic and value-driven experience to customers within their shared partner ecosystem in the B2B SaaS industry.

While go-to-ecosystem focuses on the strategic collaboration and integration of multiple partners to offer a comprehensive solution, go-to-market refers to the coordinated strategy for introducing a product or service to the target market, often involving partnerships to optimize reach and market penetration.

Example:

Example: As the CMO of aPartnerStack, Tyler spearheaded the creation of a powerful go-to-ecosystem by forming strategic partnerships with industry-leading CRM and marketing automation providers, enabling seamless integration and offering their clients a complete, data-driven solution for their business needs.

Noun
[goh too mahr-kit]

Go-to-market refers to the coordinated strategy and execution plan undertaken by B2B SaaS vendors and ecosystem partners to introduce a new product or service to the target market effectively. This collaborative approach leverages the strengths of each partner, such as technology expertise, market presence, and customer base, to accelerate product adoption and drive business growth. By combining resources and aligning marketing efforts, the go-to-market partnership aims to optimize customer reach, enhance brand visibility, and foster mutual success in the competitive SaaS landscape.

Example:

PartnerStack's Research Lab leans on the latest industry knowledge to bring ecosystem leaders the data-driven reports they need to refine their go-to-market strategies for the upcoming year.

Noun
[goo-gl klowd maar-kuht-plays]

The Google Cloud Marketplace is a dynamic online platform designed for B2B SaaS partnerships offering a curated selection of software solutions and services that seamlessly integrate with the Google Cloud ecosystem. It serves as a marketplace to connect businesses with innovative software vendors which enables them to discover, deploy and manage specialized applications that enhance their cloud-based operations. This platform fosters strategic collaborations between B2B SaaS providers and enterprises, facilitating streamlined access to cutting-edge technologies for optimized business growth within the Google Cloud environment.

Example:

As the CMO of aPartnerStack, Tyler spearheaded the creation of a powerful go-to-ecosystem by forming strategic partnerships with industry-leading CRM and marketing automation providers, enabling seamless integration and offering their clients a complete, data-driven solution for their business needs.

Noun
[graws mur-chuhn-dice vay-lyoo]

Gross merchandise value or GMV is a metric that measures the total monetary value of all goods or services transacted by a company. In the context of partnerships, it indicates the total value made through the partnership platform, often measured as the sum of all sales or transactions before deducting any fees, commissions, or returns. It serves as a key metric to assess the overall health, revenue generation and business impact of a company's partnership ecosystem.

The basic formula to calculate GMV is the price of goods times the number of goods sold.

PartnerStack's defines GMV on the platform as "the revenue driven through our ecosystem and network" and has recently passed $1 billion in GMV on the platform.

Example:

Last quarter, our B2B SaaS partnership program helped increase our GMV by 20 per cent, demonstrating the significant impact of our collaboration on overall sales.

Noun
[gr-oops]

In PartnerStack's software, partner groups allow you to set up specific offers, which result in rewards for your partners after certain actions occur. You can create a group by naming it and providing a destination link. This is where your partners' links will redirect their customers to once clicked. This is the point in which the tracking cookie is placed in the customers' browser and allows us to track activity relative to their link, which then allows you to reward your partners.

The terms of the offer are customizable. Offers are set conditions that need to be met in order for the partners of the group to earn rewards. Learn more about partner groups and their uses in our support center.

Example:

Shae set up a group of partners to run an offer wherein she gave each partner a monetary reward for each new customer sign-up.