Go-to-ecosystem, or a go-to-ecosystem strategy refers to a strategic collaboration between software vendors, service providers, and complementary businesses to offer a comprehensive and integrated solution to their shared target audience in order to mutually benefit from growth. This synergistic approach allows each partner to leverage their expertise, expand market reach, and deliver a more holistic and value-driven experience to customers within their shared partner ecosystem in the B2B SaaS industry.

While go-to-ecosystem focuses on the strategic collaboration and integration of multiple partners to offer a comprehensive solution, go-to-market refers to the coordinated strategy for introducing a product or service to the target market, often involving partnerships to optimize reach and market penetration.

Go-to-market refers to the coordinated strategy and execution plan undertaken by B2B SaaS vendors and ecosystem partners to introduce a new product or service to the target market effectively. .

A GTM strategy includes various aspects, including product positioning, pricing, marketing, sales, and distribution channels, all designed to achieve maximum market impact and drive revenue growth. A well-crafted GTM strategy uses the unique strengths and resources of each resource and ecosystem partner and works using a synergistic approach.

A partner-led GTM strategy involves a collaborative approach that leverages the strengths of each partner, such as technology expertise, market presence and customer base, to accelerate product adoption and drive business growth. By combining resources and aligning marketing efforts, the go-to-market partnership aims to optimize customer reach, enhance brand visibility and foster mutual success in the competitive SaaS landscape

The Google Cloud Marketplace is an online platform designed for B2B SaaS partnerships offering a curated selection of software solutions and services that seamlessly integrate with the Google Cloud ecosystem. It serves as a marketplace to connect businesses with innovative software solutions which enables them to discover, deploy and manage specialized applications that enhance their cloud-based operations.

By streamlining access to the newest and best technologies, the marketplace helps businesses to optimize their workflows, improve efficiency and drive growth. Businesses can leverage the platform to find solutions tailored to their specific needs, whether it's enhancing data analytics capabilities, strengthening cybersecurity measures or automating business processes.

The intuitive interface makes it easy to navigate and find relevant solutions, while its search functionality helps to quickly identify tools that align with specific goals. Additionally, the platform offers detailed product descriptions, user reviews and pricing information, ensuring transparency and informed decisions. This platform connects B2B SaaS providers and enterprises, creating a mutually beneficial ecosystem where vendors gain exposure to a vast customer base and businesses gain access to a wealth of innovative solutions.

Gross merchandise value or GMV is a metric that measures the total monetary value of all goods or services transacted by a company. In the context of partnerships, it indicates the total value made through the partnership platform, often measured as the sum of all sales or transactions before deducting any fees, commissions, or returns. It serves as a key metric to assess the overall health, revenue generation and business impact of a company's partnership ecosystem.

The basic formula to calculate GMV is the price of goods times the number of goods sold.

PartnerStack's defines GMV on the platform as "the revenue driven through our ecosystem and network" and has recently passed $1 billion in GMV on the platform.

In PartnerStack's software, partner groups allow you to set up specific offers, which result in rewards for your partners after certain actions occur. You can create a group by naming it and providing a destination link. This is where your partners' links will redirect their customers to once clicked. This is the point in which the tracking cookie is placed in the customers' browser and allows us to track activity relative to their link, which then allows you to reward your partners.

The terms of the offer are customizable. Offers are set conditions that need to be met in order for the partners of the group to earn rewards. Learn more about partner groups and their uses in our support center.