Go-to-market refers to the coordinated strategy and execution plan undertaken by B2B SaaS vendors and ecosystem partners to introduce a new product or service to the target market effectively. This collaborative approach leverages the strengths of each partner, such as technology expertise, market presence, and customer base, to accelerate product adoption and drive business growth. By combining resources and aligning marketing efforts, the go-to-market partnership aims to optimize customer reach, enhance brand visibility, and foster mutual success in the competitive SaaS landscape.