Gross merchandise value or GMV is a metric that measures the total monetary value of all goods or services transacted by a company. In the context of partnerships, it indicates the total value made through the partnership platform, often measured as the sum of all sales or transactions before deducting any fees, commissions, or returns. It serves as a key metric to assess the overall health, revenue generation and business impact of a company's partnership ecosystem.

The basic formula to calculate GMV is the price of goods times the number of goods sold.

PartnerStack's defines GMV on the platform as "the revenue driven through our ecosystem and network" and has recently passed $1 billion in GMV on the platform.