Automated communication involves the strategic use of technology to streamline information exchanges. In B2B SaaS, this could be communication between internal colleagues, external partners and even end customers.

Automated communications can be used to handle repetitive tasks like sending onboarding materials, performance updates or co-marketing reminders. They can also be used to increase meeting efficiencies by automatically sending a recap of the meeting with key takeaways. This frees up partner managers to focus on strategic initiatives and fosters a smoother, more efficient relationship.