Ecosystem orchestration is the strategic process of designing, building and managing a network of interconnected partners to drive mutual growth and innovation. It involves identifying key players, fostering collaborative relationships and aligning strategic objectives to create a seamless, value-driven ecosystem.

By orchestrating an ecosystem, B2B SaaS companies can expand their market reach, enhance their product offerings, accelerate innovation, reduce time to market and strengthen their brand reputation. Ecosystem orchestration enables businesses to create sustainable competitive advantages and drive long-term revenue growth.