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Ecosystem

Noun

A SaaS ecosystem is a dynamic environment where businesses join together to collaborate, innovate and add value to drive the success of B2B SaaS businesses. The value generated through ecosystems strengthens all of the interconnected companies attached to it. Ecosystem-led motions are considered among the most efficient ways to scale revenue by harnessing the strength of many (through knowledge, resources and go-to-market strategies).

A partner ecosystem speaks more specifically to the network of partner companies and individuals who drive revenue through partner-led motions in that ecosystem. They orchestrate indirect channels that scale customers, growth and revenue.

Example:

B2B markets can be transformed into sustainable growth engines through their ecosystems.

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