Earnings per click (EPC) is a key performance indicator in affiliate marketing that measures the average dollar value earned each time someone clicks your affiliate link. It is used by affiliate managers and affiliate partners to measure how effective the partner program efforts are, particularly related to PPC (ay per click) ads.
The formula to calculate EPC is calculated by total earnings from a link divided by the total number of clicks on that link.
When she noticed the new AI photo editing tool's. affiliate program has a high EPC, so as an affiliate partner in the space, Kara prioritized promoting it to her audience.
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