Also known as a reward. A payout is the compensation a partner receives for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.
Professional services refers to specialized and customized offerings provided by a software company to assist their clients in implementing, optimizing, and integrating the software into their business operations. These services often include consulting, training, customization, and technical support to ensure the software meets the specific needs of the client's organization.
Example: As part of their B2B SaaS partnership, the software company not only provided their cutting-edge project management tool but also offered professional services to help the client tailor the tool's features to their unique workflow, ensuring a seamless integration.