Payouts

Also known as a reward. A payout is the compensation a partner receives for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.

More Partnership terms beginning with
P
Partner engagement

The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.

Also see: “Partner activation”

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Paid channel

Any marketing channel where you "pay to play," including display advertising, content syndication, search advertising, etc.

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