Paid channel

Also known as a reward. A payout is the compensation a partner receives for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.

Partner personas are research-based profiles that describe each different group of partners you work with. By outlining each type of partner’s wants and needs, you are able to understand what they require to be successful in your program. Partner personas act as a cheat code to help you recruit new partners effectively and give each group the support they need to become active participants in your program.