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Paid channel

Paid channel

Any marketing channel where you "pay to play," including display advertising, content syndication, search advertising, etc.

More Partnership terms beginning with
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Partner Sales Manager

A common job title for those responsible for building partner relationships in service of hitting company sales targets. They may or may not manage a team.

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Partner activation

Mobilizing the partners you've recruited and motivating them to complete tasks that are beneficial to your business (e.g. sharing links, getting leads, etc.)

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