A program announcement is a message to partners within a B2B SaaS organization's ecosystem to update them on new program features, resources, incentives or other items related to their partnership program.

Program announcements can be communicated directly through a PRM, via email communications or through other channels, like social media, to reach a larger audience beyond current partners. These program announcements can be used to recruit new partners, or to activate current partners further. For example, an organization may release a program announcement to inform their partners about a new partner challenge.