Articles
/
Deeper Dives

Effective SaaS OKR Strategies: A Comprehensive Guide

Learn how to set effective objectives and measure key results to drive success and growth for your SaaS business in 2024.

Anyone who has worked in SaaS can speak to lengthy planning sessions that happen at pivotal times of year. You know, the ones gearing up for the crucial annual planning season.  SaaS leaders crunch up numbers, evaluate what's working, dissect how the past year fared and the current year's status to set goals for the future. 

Introduction to OKRs in SaaS

Now, there’s a term for it — OKRs, which stands for objectives and key results. The impact of incorporating OKRs into SaaS business strategies is undeniable. They bring alignment, transparency, and laser-like focus to your goals. Data Intelligence AI reports that teams consistently using OKR improved their overall performance by 15.5 per cent.

OKRs represent a collaborative goal-setting approach both teams and individuals use to set ambitious goals accompanied by measurable outcomes. They help track progress, foster alignment and promote engagement around tangible outcomes. 

But not all departments find it a walk in the park to set these OKRs. Take partnerships, for instance. They juggle between different roles and make things happen across teams. And since the partnership scene is still finding its groove, setting realistic goals can be a puzzle.

So, in this guide to OKRs for partnerships, we'll cover:

  • What are OKRs?
  • How do you set OKRs?
  • Various partnership types and business levels

To start, let’s break down the different components of OKR. 

Objectives

Objectives are the ambitious, qualitative goals that define a SaaS business or individual department’s direction. They answer the question, "What are we trying to achieve?".

Key results

Key results are specific, quantitative and time-bound measures that track progress towards achieving the objectives. They provide a measurable way to determine success and answer the question, "How will we know we've succeeded?".

Projects

Projects are targeted efforts or outputs strategically designed to help achieve OKR implementation strategies. 

See more: Partner program strategies: How to optimize in two hours.

Understanding OKRs vs. KPIs

If your SaaS objectives (OKRs) aren't pushing for growth, new ideas, or change, it might be because they're not ambitious enough, or you're just keeping tabs on day-to-day tasks. OKRs should spotlight the big, important things over a longer time, while KPIs (key performance indicators) track things on a more granular level. 

Let’s see their differentiation for further clarification. 

A graphic of the text "OKR vs KPIs"

Fundamentals of OKRs in B2B SaaS

Purpose

Aim to set ambitious goals that drive growth, innovation, and positive change. They focus on what you want to achieve and inspire teams to reach for higher aspirations.

Example: Increase user engagement by 20 per cent or launch three new product features.

Timeframe

Typically set for a specific period, such as a quarter or a year, to drive strategic initiatives over a defined timeframe.

Example: Achieve a 15 per cent revenue growth by the fiscal year's end.

Flexibility

Encourage adaptability and may change over time to reflect evolving priorities and strategies.

Example: Adjust OKRs quarterly based on performance reviews and changing business dynamics.

Related: How partners help enable the GTM motions you need for 2024.

Fundamentals of KPIs in B2B SaaS

Purpose

Focus on measuring ongoing performance and specific metrics that reflect the day-to-day health of a business.

Example: Monitor monthly revenue, track website traffic, and measure customer acquisition costs.

Timeframes

Monitored regularly, often on a daily, weekly or monthly basis, to gauge immediate and ongoing performance.

Example: Daily monitoring of website conversion rates.

Flexibility

Generally remain more stable, reflecting consistent focus areas for ongoing performance assessment.

Example: Regularly track customer satisfaction scores as a stable performance indicator.

Strategies for implementing OKRs in SaaS

Setting OKRs involves a structured approach to defining aspirational goals and measurable outcomes. Here's a step-by-step guide with examples to illustrate each stage.

Define clear objectives

First, clearly articulate the high-level, inspirational goal you want to achieve. This objective must align with your SaaS business’s broader mission and vision. For example, the objective could be to enhance customer satisfaction or drive innovation in product development.

Set key results 

Identify specific, measurable outcomes that indicate progress toward achieving the defined objective. These key results provide clarity on what success looks like. Let’s take a look at what those key results could look like for the examples above. 

Enhance customer satisfaction:

  • Key result 1: Increase Net Promoter Score (NPS) by 20 per cent
  • Key result 2: Reduce customer support response time to less than 24 hours

Drive innovation in product development:

  • Key result 1: Launch two new product features by the end of the quarter
  • Key result 2: Increase user engagement by 25 per cent by introducing innovative features

Ensure alignment

Team members should see a clear connection between their work and the overarching goals of their SaaS organization. The effort should be unified toward shared goals. An OKR that creates alignment among teams might be to develop marketing campaigns to support the launch of new product features. For an individual, it could be to attend a professional development course to improve skills in innovative product design related related to their software. 

See more: Partner program KPIs you should measure and optimize.

Limit the number of OKRs

Focus on a manageable number of objectives and key results. Too many OKRs can dilute focus and effectiveness. Aim for two to three objectives with three to five key results each for a manageable and impactful OKR set.

Regularly review and update

OKRs are dynamic, and you should review them every quarter. Adjust key results if necessary and celebrate achievements.

Incorporate feedback

Encourage open communication to address challenges and refine objectives based on lessons learned. Collect feedback from customer support teams and customers to refine key results and improve satisfaction metrics. 

A graphic of a receipt with different OKRs in partnershios

See more: How OKRs for partnerships create impact, alignment and transparency.

Real-world examples of SaaS OKRs

Whether you're starting with a small business, growing in a medium-sized one, or part of a big company, your strategy should align how team members across the business work together. 

OKRs for startups

Objective:

  • Increase brand awareness and market share.

Key Results:

  • Organize joint webinars with partner accelerators, aiming for a 30 per cent increase in attendance each time.
  • Secure earned marketing coverage in at least two industry publications through unique collaborations, enhancing brand visibility.

OKRs for SMBs

Objective:

  • Expand customer base and increase market resilience.

Key Results:

  • Launch a co-branded content series with affiliate partners, aiming for a 25 per cent increase in engagement and social media shares.
  • Secure 300 positive reviews from customers referred by partners, aiming for a 15 per cent increase in positive sentiments online.

OKRs for enterprise businesses

Objective:

Increase partnerships with other enterprise-level organizations.

Key Results:

  • Develop and launch a co-branded product with a significant partner, targeting a 30 per cent boost in joint product sales.
  • Host a joint innovation summit with partner enterprises, aiming for 1000 new leads generated.
Did you find this content helpful?
Everything That You Need to Know About the PartnerStack Network in 2024

Tap into the largest B2B network and find your next revenue-driving partner now.

The Definitive Guide to Easy Partner Payouts in B2B SaaS

Save time and skip the admin work.

Quiz: How Much Do You Know About Affiliate Programs?

Take this quiz to test how much you actually know about affiliate marketing.

Revenue-Focused Goals Following Partner Activation

Joint revenue has never felt so accessible.

Presented by partnerStack
SaaS Partnerships Awards 2023

Celebrating the best partnership leaders and programs in SaaS.

ROI Report
33% Faster Payback With PartnerStack Than The Average PRM

Read how analyst firm GTM Partners used G2 user review data to determine the time to ROI of partner technology.

Find the answers you need from experts

Data-driven insights from world-class ecosystem leaders.

Get exclusive data and insights from our Research Lab

Unlock ecosystem data from the PartnerStack network of more than 80,000 active partners. Ecosystem leaders like you can now benefit from focused research into their specific business needs.

“We weren’t leveraging the platform enough, we never had anyone dedicated to partnerships. There were no allocated resources”

"PartnerStack is the best ecosystem platform on the market. We've done a lot of research, and no other tool can bring together agencies, influencers, distributors, customer referrals, and affiliate partnerships all in one place."

WORD OF THE WEEK

Joint venture

noun
[joynt ven·chr]

A joint venture is a business collaboration between two parties on a project. Both parties will benefit from bringing their shared resources and knowledge, and neither party will take on the sole burden of the risk.

WORD OF THE WEEK

Buyer persona

noun
[bahy-er per-soh-nuh]

These depictions of target customers help to define your company's ideal target customers.

WORD OF THE WEEK

SaaS partner programs

noun
[sas pahrt-ner proh-grams]

SaaS (software-as-a-service) partner programs are a systematic way that software companies form mutually beneficial relationships with agencies, influencers, and other companies to drive business results.

Do you work in ecosystems?

Fill out this survey to help us better understand the world of partnership ecosystems. All data is anonymized.

Unlock limitless scale through PartnerStack

See how PartnerStack helps you optimize your partner programs to drive predictable revenue.

Free ecosystem advice

Sign up to get the latest tips on building your partner ecosystem.