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Life-time revenue (aka customer lifetime value or CLTV)

Life-time revenue (aka customer lifetime value or CLTV)

A metric that captures the total amount of money a customer spends on your business during the entire course of your relationship.

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Leads

Prospective customers who are interested in the products and services you sell.

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Learning management software (LMS)

An automated application that houses all of your educational content, including courses and partner certifications to motivate partners to market and sell your product or service more efficiently.

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