Lifetime revenue is a metric that shows the total amount of money a customer or client spends on your products or services over the entirety of their relationship with your business. Lifetime revenue can also be referred to as customer lifetime value (CLTV) or customer lifetime revenue. Lifetime revenue can be used to determine which customer segments are most valuable to your business.
Example: Building loyalty with partners is a good strategy to increase their maximum lifetime revenue.
Lead generation is the process of attracting prospective customers and nurturing their interest in your business with the eventual goal of turning them into converted customers. In B2B SaaS, lead generation can be done through inbound marketing, SEO, re-targetting, partner referrals, free trials and more. Those potential customers (or warm leads) are then followed up with to show them the value of your service or product to convert them to purchase your product or service.
Example: As part of your partnerships program, you can offer affiliate partners incentives for lead generation in order to increase sales.
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A learning management software (also called a learning management system or LMS) is an automated application that houses all of your educational content, including courses and partner certifications, to motivate partners to market and sell your product or service more efficiently. An LMS is a software application used to administer, document, report, and deliver educational content, so it serves an important role in partner onboarding and enablement.
Your partner program platform should offer or include access to an LMS. This is where you can create courses, certifications, documents, and reports that allow partners to enrich their knowledge of the program and market and sell your product more effectively. Some LMS resources can also be available on a self-service basis, so partners can access the information they need when they need it.
Example: Louis needed to learn about a new product release, so he logged into the LMS to take a certification available for the product.
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