Partner

It’s helpful to understand partners as a part of how a company can choose to scale. The standard way a company does this is to hire talent internally, growing its go to market teams. Alternatively, a company can look to partners, third party entities, to grow its reach, similar to your sales and marketing team without increasing headcount. These partners can be individuals, consultants, or companies. There are many different kinds of partners each of whom provide different types of values, including affiliate partners, referral partners, and reseller partners.

Also see: “Affiliate partner”, “Referral partner”, “Reseller partner”, “Technology partner”, “Strategic partnerships”

More Partnership terms beginning with
P
Partner enablement

The process of educating partners and providing them with the resources they need to successfully promote your offerings. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.

Also see: "partner journey."

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Partner badge

An official badge that partners can display on their website and in their marketing to officially associate themselves with your program and brand. This allows they to communicate their professional relationship with you and build trust with their audience.

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