The process of educating partners and providing them with the resources they need to successfully promote your offerings. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.
Also see: "partner journey."
An official badge that partners can display on their website and in their marketing to officially associate themselves with your program and brand. This allows they to communicate their professional relationship with you and build trust with their audience.