A licensing partnership is an official agreement between a company and a partner that allows the licensing partner the right to use the company's intellectual property. This IP can include logos, brand trademarks, and marketing materials, helping the licensing partner enhance their own services or marketing efforts.

Licensing partnerships are a strategic opportunity for both companies and partners. For companies, licensing agreements can open up new revenue streams, expand their brand, and access new markets without requiring significant investment in product development or marketing. For licensing partners, these agreements offer access to valuable IP, allowing them to differentiate their offerings, reduce time-to-market and gain a competitive advantage. Licensing agreements typically outline the specific terms and conditions of the partnership, including the scope of IP usage, financial arrangements such as royalties or licensing fees, geographical restrictions and the duration of the agreement.

These agreements can be exclusive, granting the licensing partner sole rights to use the IP in a specific market or category, or non-exclusive, allowing multiple partners to leverage the IP simultaneously. Typically however they are limited to a short specified time period and they're most often non-exclusive.