A licensing partnership is an official agreement between a vendor and their partner that allows the licensing partner the right to use the vendor's intellectual property, including logos, brand trademarks and marketing materials. Licensing agreements are typically limited to a short specified time period and they're most often non-exclusive agreements between the two parties.
As part of their partnership agreement, Mariana's B2B SaaS entered into several licensing partner agreements that allowed the partners to use their brand logo in order to market the partner's own software integration.
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