A lead is a potential customer, either an individual or a business who may become a purchaser or client. Leads express interest in your product (perhaps by signing up for a demo, reaching out to a salesperson, or adding themselves to an email list). Businesses can build leads through marketing efforts, advertisements, trade shows, third parties, parter programs, and other methods.
Once a qualified lead is identified, close the deal by offering demos and support where needed and showing the value of your product.
Sign up for our newsletter to enjoy premium partnerships and ecosystem content you can’t get anywhere else.