Marketing qualified lead (MQL)
Noun
[mar-ket-ing kwaa·luh·fide leed]
A marketing qualified lead (MQL) is a potential customer that was brought in through marketing efforts and satisfies the requirements to be passed on to the sales team. MQLs can be used by marketing teams to assess the quality and quantity of leads they generate. They can be an important key performance indicator (KPI) for marketing teams to track.
Example: An obvious benefit of marketing promotion of a partner programs is their ability to bring in marketing qualified leads.
Critical Points of Trust Within Your Ecosystem
Noun
[muhnth·lee saylz vahl·you·m]
Monthly sales volume is an essential SaaS sales metric that measures partner-sourced revenue that's generated on a monthly basis. Monthly sales volume is calculated by adding up the total sales in a month. Average monthly sales volume is calculated by diving the total sales per year by twelve to reflect the averaged amount. Monthly sales volume can show fluctuations over the year and be a key indicator of a healthy, growing SaaS business.
Example: One of the most important KPIs to track for a new SaaS company is monthly sales volume so investors and stakeholders can understand how much sales revenue they're making a month and approximate how much they will in future months.
Noun
[maar·kuh·tuhng paart·nr]
A marketing partner, also sometimes known as an affiliate partner, is someone who drives traffic to your properties through tracked links, and earns a cut of your profits when that traffic converts. They are able to expand the reach of your brand by promoting to their respective niche audiences.
Example: If a CRM integrates with a video marketing platform, then that CRM would be a great candidate for a marketing partner for the video platform.
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