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Marketing qualified lead (MQL)

Marketing qualified lead (MQL)

Noun

[mahr-ki-ting kwol-uh-fahyd leed]

A marketing qualified lead (MQL) is a potential customer that was brought in through marketing efforts and satisfies the requirements to be passed on to the sales team. MQLs can be used by marketing teams to assess the quality and quantity of leads they generate. They can be an important key performance indicator (KPI) for marketing teams to track.

Example:

An obvious benefit of marketing promotion of a partner programs is their ability to bring in marketing qualified leads.

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M
Noun

[mahr-ki-ting pahrt-ner]

Noun
[mahr-ki-ting dih-vel-uhp-muhnt fuhndz]