B2B SaaS marketing campaigns are coordinated sets of marketing activities designed to attract, engage and convert leads into paying customers. Unlike B2C campaigns focused on individual consumers, these campaigns target specific industries, company sizes or decision-maker roles with buying authority at their respective businesses.

Marketing campaigns typically involve a mix of digital marketing tactics such as content marketing, email campaigns, social media, SEO and paid advertising. The goal is to generate leads, nurture relationships and drive SaaS product adoption. Key components include defining target audiences, crafting compelling messaging, selecting appropriate channels and measuring campaign performance to optimize results.

Related: What partnerships can learn from marketing leaders.