Lead Generation
Lead generation is the process of attracting prospective customers and nurturing their interest in your business with the eventual goal of turning them into converted customers. In B2B SaaS, lead generation can be done through inbound marketing, SEO, re-targetting, partner referrals, free trials and more. Those potential customers (or warm leads) are then followed up with to show them the value of your service or product to convert them to purchase your product or service.
As part of its partnership program, the B2B SaaS company offered its affiliates a generous commission structure for each qualified lead they generated, resulting in a significant increase in inbound leads and a boost in overall sales revenue.
Look into your past, present and future with an interactive reading for GTM leaders.
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