A licensing partnership is an official agreement between a vendor and their partner that allows the licensing partner the right to use the vendor's intellectual property, including logos, brand trademarks and marketing materials. Licensing agreements are typically limited to a short specified time period and they're most often non-exclusive agreements between the two parties.
Example: As part of their partnership agreement, Mariana's B2B SaaS entered into several licensing partner agreements that allowed the partners to use their brand logo in order to market the partner's own software integration.
[laang tayl paart·nrz]
Long-tail partners are the roughly 80% of your partner who only drive about 20% of your revenue. The concept of long-tail partners is related to the Pareto principle, which states that 20% of a group of customers will generate 80% of your value. The other 80% of customers drive much less value — about 20% altogether. Your long-tail partners are not your high performers, but you should still develop a strategy to nurture them and realize as much value as possible.
Example: Although they drive a smaller percentage of your total revenue, long-tail partners are still an important subset of customers to engage and enable to make your program as lucrative as possible.