Find partnership terms by letter

HOME > GLOSSARY >
L
>
Lead distribution

Lead distribution

Noun
[leed dis-truh-byoo-shuhn]

Lead distribution is an important part of the sales cycle. It is the distribution of marketing qualified leads (whether collected through partners or otherwise) to a company's sales team or partner in order to close deals. Lead distribution typically follows a defined process, for example, assigning the lead to the most qualified sales team member or partner based on a defined set of criteria.

Example:

Marco's B2B SaaS company had a warm lead, so in order to close the important deal, they used their lead distribution process to identify a suitable partner with authority in the area to boost their credibility.

More Partnership terms beginning with
L
Noun
[lawng-teyl pahrt-ner]
Noun
[lahyf-tahym rev-uhn-yoo]